The 10X Rule is Grant Cardone’s take on what it takes to be successful. Namely, to 10X your goals, actions and consistency.
- 10X your goals
- 10X your actions
- 10X your consistency
Grant says success has three beliefs pillars.
You must believe that:
- Success is important
- It’s your duty to be successful
- There’s an abundance of success possibilities
You need a mindset of Extreme Ownership, meaning that whatever happens in your life is your responsibility.
Ethics of Success
Grant says that the world is not a zero sum game, and because you win, it doesn’t mean someone else has to lose. Most of all I liked his take on success:
You should consider it unethical not to live up to your potentials.
And now let’s see what exactly you should 10X:
Cardone says that humans tend to underestimate their capabilities, and not maximizing your potentials is the ultimate sin.
To avoid leaving any potential on the table, multiply your goal by 10 times. Huge goals will motivate you and force you to come up with creative thinking to achieve them.
Are you worried that huge goals will set you up to lose? That’s not an issue. Grant says it feels much better to fall short of a lofty goal than to fall short on a mediocre one.
Achieving your goals probably takes 10x what you think it takes. So start by multiplying your estimate by 10. If it will take less, great, you’ll be pleasantly surprised.
Most people live in a limbo between no action and average action. To reach your full potential though, you need massive action. Cardone says that massive action take actually no more effort than average action.
Average action busy themselves with excuses, busy work and playtime. Massive action zeros in on his goals and doesn’t stop until he gets there.
Action is great, but what really gets you to success is consistency of that action over time.
I couldn’t agree more with that and I invite you to read the seminal Grit by Angela Duckworth for more on the important of staying power.
10X Fear Resilience
Cardone says that the biggest ally of fear against you is time. The more time you spend pondering over what could go wrong, the more fear increases.
Successful people use fear instead as an indicator for action.
This is a bit also what the early pick up artists would call the “3 seconds rule”.
No How To Book
The book is useful to instill a work ethics and dream big mindset. It doesn’t go into details of building the business Cardone has built.
Hard Work Alone Not Enough
Hard work is important. Obsession is also important. All else being equal, the person who works hardest will achieve more success. But don’t forget working smart, choosing the right field and, well… Knowing when it’s time to pivot or do something else.
Hard Work Can Burn Out
I think it’s an important caveat to make that success is often built in the long run. You cannot -and probably should not- sprint the whole time.
As Ray Dalio says, you can look at yourself like a machine. Machines need good keep up and care as well.
The 10X Rule has the typical Grant Cardone style: straight talk, no chaser.
If you like Cardone and his exuberant style, you will like the book. If Cardone he’s too over the top for you, then you might find other self help and wealth literature more suited for you.
Overall the 10X Rule is easy to read and tackles some very mindsets for success. Most of all, I liked the concept that maximizing your potential is your ethical duty.