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This is the archive for sociology and psychology books.
The best psychology books to understand people and clarify human behavior. Wow. I almost dreaded starting this post as I knew it would not be easy. But it's a fundamental reading list for this website (and for our lives). Indeed to get better with people (and to get what you want in life) you first have to understand people and human behavior (including your own). This list …
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Propaganda by Edward Bernays explains how those in power use public communication to sway and control the masses. It's aged and some claims are wrong or unscientific. Yet, I am astonished at how many golden nuggets of wisdom are scattered in this huge classic of persuasion and manipulation. Propaganda is to persuasion and manipulation like The Prince is to power and power …
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Yes!, full title "Yes!: 50 Scientifically Proven Ways to Be Persuasive" is a wonderful text on influencing and persuasion. Definitely a must-read for anyone interested in psychology, persuasion and influence. Yes! Summary This is a very quick summary of "Yes!", stripped down of most of the examples. 1. Give the Impression of High Demand What can cause your sales to …
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Win Bigly is Scott Adam's analysis of how Donal Trump, a master persuader, won the election. There are some good ideas, but the whole book is a big exercise in correlation evidence (which is NOT evidence) and made-up "explanations" of Trump's victory (comfortably based on after-the-fact 20/20 hindsight). Win Bigly Summary Scott Adams leverages several well known influencing …
Methods of Persuasion covers the packaing of information from pre-delivery to post-deliver to (dramatically) increase the likelihood of compliance. Nick Colenda does a wonderful job and Methods of Persuasion is one of the best books I have read on persuasion. Please Note: I personally file this review into "persuasion and manipulation" category as persuasion technics can be …
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Dark Psychology 202 is an overview of the disciplines and techniques of manipulation.It doesn't go deep and doesn't have any eye-opening wisdom, but it could serve as an overview. Full Summary Here are a few good ideas: Anchor Yourself With Positive Associations Reward someone handsomely for doing something for you. You may need to offer this reward a few times to make the …
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