Sell or Be Sold is a sales book by Grant Cardone.
- Sell yourself on the life you want
- Sell yourself on your product
- Take massive action
Grant Cardone gives the customary overview that sales is so much more than a job and that everything in life is sales.
Sell Yourself First
You must be sold on what you sell. It means that you must believe in what you sell. When you believe in your product it will shine through and it will make everything else easier.
Even insisting will be easier because, well, you really believe you can do your prospects good.
Get out of the mindset you’re into some specific industry. If you’re in sales, you’re in the people’s business.
Agree With the Customer
Take Massive Action
Similarly to what he says in The 10X Rule, Cardone says that everything will be useless unless you take massive action. Brian Tracy recommends you do 100 sales calls as soon as possible to get an idea of the industry and get to know your prospects.
Fully Devote to It
Similar to his message in Be Obsessed or Be Average, Cardone recommends you abandon yourself fully to your art and craft. Be passionate about it, know everything about it.. Be obsessed about it.
Show, Don’t Tell
Find a way for your customer to see or experience the product. Verba volant scripta manent, said the latins, meaning that words fly away and written records stay. Draw a diagram and show it to your customers if you can’t let them test run the product.
Keep a Great Attitude
Cardone says that while this might seem obvious, few actually implement it well. And that’s a pity because nothing will reward you more than the ability of maintaining a positive mental attitude:
Here are a few tips he provides:
- Avoid TV and newspapers (all negatively biased)
- Only get can do, positive people around you
Love Not Price
Grant says that when a prospect complains about the price of a product he tires to pitch them a more expensive one. If they don’t say no right away, then the issue was not price.
Indeed, says Cardone, the price rarely is the reason why people don’t buy.
Real Life Applications
Believe Selling is Good
I have to agree with this. Many approach selling, or see selling, as a scam game. You can’t have that mindset and do well.
It’s lots of noise, major negativity and little wisdom.
I actually agree with Cardone that college is often a debt-making machine and you can get knowledge much cheaper. But the bashing gets a bit tiring. And plus, you don’t go to university just to learn, but to improve your social skills and make experiences.
No How To
This book is more about mindsets than actual techniques.
I liked the deeper concept of the book. Sell or be sold means you must sell yourself what you want instead of buying what society, parents, or someone else is peddling on you.
Ultimately, you know what’s your way, nobody else does.
Overall, the book is good in mindsets and a bit light on details.
However, there is little arguing that Grant Cardone can sell, given his success.