Welcome to Power University
Welcome to Power University! 🦅
Power University isn’t designed to give you information. It’s designed to change how you think, communicate, and operate.
This is how your journey will look.
A First Taste of Power Awareness
We don’t simply say “Congratulations” because even that common expression subtly shapes power dynamics.
‘Congratulations’:
- Frames the speaker as higher status: it’s a ‘judge power move’, signaling higher authority and status (lesson coming 🔜)
- Frames you as a taker, because it implies you’re going to learn, but doesn’t acknowledge your trust and monetary giving with a ‘thank you’
Compare how your reply can signal power and set healthy relationships, vs. signaling cluelessness and inviting exploitation:
Power aware vs. unaware
🐣 Naive man response: ‘Thank you, I’m glad I can learn from you‘ <— Confirms lower status and ‘taker’s frame’
🦅 High value man response: Thanks! I think this can be good for both.’ <— Frames it as give and take, a relationship of equals
👉 Takeaway: assess characters and re-empower yourself
Notice: Do others acknowledge your contribution? If not, it’s a first small yet significant red flag 🚩.
You’ll learn how to always re-empower yourself in the course.
The win-win approach
The win-win approach honors both sides of the give and take:
Win-win approach: Thank you (for your trust and supporting our mission), and congratulations (for the quantum leap you’re about to take)
⛏️ Optional in case not clear: see when to use “thank you”.
♟️ When to Win-Win… And When Not
Win-win isn’t just ethical—it’s often more effective.
But exceptions apply. You’ll learn how to calibrate 🔜
The Four Stages of Power Mastery
Your journey at Power University unfolds in four stages:

Phase 1 – Unaware: Unactualized Potential
While everyone starts at different levels, most men have blind spots.
And the more you have, the more it costs you.
Phase 2 – Analyzing: Spot Hidden Dynamics
At the Analyzing stage, you begin to see the hidden dynamics of power.
For example, says a student:

I have gotten my eyes up for power moves. And I see them everyday, from everyone. I feel empowered only by being able to spot them.
That is empowering indeed.
Phase 3 – Becoming: Act More Strategically
You start achieving more of your goals, though it may still require forethought and at times you may still miss opportunities in real time.
Phase 4 – Being: Win Naturally
Winning is the natural consequence of internalizing the skills. You become naturally high value, positively dominant, and effective.
Great News: You’ve Got This!
You’ve mastered walking, biking, or swimming—now it’s time for social and life mastery.
Maximizing Power University
Some members consume lessons.
Others transform how they approach work, relationships, and life. This is how to become the second type:
1. Stay Positively Empowered: 3 Mindsets
You may learn unpleasant aspects of human nature, including about yourself and those close to you.
To ensure those insights fuel your power instead of bitterness, we reinforce 3 mindsets:
🧠 Mindset 1: It is what it is
What is, is.
The Power Moves 🦅
It’s not ugly nor bad.
It just is.
Embrace reality without judgment. It’s key for mental empowerment.
🧠 Mindset 2: There’s only “now” and “forward”
A common complaint is:
“I wish I’d known this earlier 😡😢”
Drop it.
The past is gone.
Only now and the future you shape matter.
Even on your last day, the only tragedy is staying blind to the truth.
Empowering yourself is timeless.
The empowered you reverberate into eternity 🌠.
🧠 Mindset 3: Life can be beautiful. People can be great. And it’s up to me
Life and people are both ugly and beautiful.
What you experience most depends on you.
Fulfilling, win-win relationships are possible.
🙅🏼♂️ Avoid bitterness: it sub-communicates low-value weakness
Bitterness and complaints signal past failures, negativity, and low agency. Even if you must still move past it, don’t signal it!
Mentally empowered men believe this:
🧠 Negative past or present experiences don’t stop me from creating positive ones.
Power University helps you make that happen.
2. Go Deep: Tactic ➡️ Principle ➡️ Skill
Tactics are the entry point. Principles create understanding. Internalized skills create mastery.
The mastery path is:
Examples & Tactics ➡️ Broader Principles & Strategies ➡️ Internalized Skills & Mindsets
Examples teach tactics that work in specific contexts. Principles help you generalize them. Internalized skills make them automatic and calibrated, so you naturally act effectively across different situations.
Example:
| Tactic | Deeper Principle | Internalized Skill |
|---|---|---|
| Don’t sound overly impressed by others | Fawning signals lower value | Truly feel you’re as good as any other top performer |
| Don’t immediately change your mind when challenged | Influence is about power, and immediate U-turn signals lower status & confidence | Gain status & influence others (while staying open to truth) |
| Ask why she gave you a certain compliment | Expanding positive frames boosts high value-signaling | Effortlessly come across as high value |
| Touch them back | Re-empower yourself immediately (avoid ‘death by a thousand cuts’) | Gain status & respect, effortlessly |
Leverage Quizzes
- Immerse yourself in the case study. Practice empathy
- Think it over
- Check your answers at the end of the quiz
- Adopt a learner’s mindset: focus on improving, not performing
After finishing a quiz, click “View Questions” and check your answer against ours:

Proceed In Order: From Foundational to Advanced
The curriculum is intentionally progressive:
- Foundational ➡️ advanced
- Principle ➡️ Application ➡️ Calibration & exceptions
It’s tempting to jump straight to modules like Frame Control or Machiavellianism. Resist that temptation. The foundational lessons make every advanced skill more effective.
3. Learn Like a Practitioner, Not a Consumer: Take Action
If quizzes deepen understanding, exercises build skills and habits.
Short on Time? Maximize Your ROI
If you’re absolutely strapped for time, you can:
- Do videos only (not recommended)
- Skip extra examples IF the concept is clear or if you’re already a top-1% operator
- Skip extra resources if the concept is clear: use the linked resources as an opportunity when you need or want more on key topics, not as a must (PU is self-contained).

Like a mosaic, tactical-level pieces (scripts, examples, mindsets) develop the larger empowered man (competence & character).
Learning Aid: Legend
Version 9.0 added color-coding, emojis, and boxes to speed up absorption.
This is what they mean:
⚠️ = Risk, pay attention. Often, a mistake to avoid
👉 N.B. A takeaway or a real-life application
🔎 = Example or case study, how concepts apply in real-life
⛏️ = Dig deeper, a link to more relevant content
📣🟰 = ‘Sub-communication is…’, (hidden intent in words/body language)
🚩 = Red flag, often a red flag of poor character
💪🏼 = Power move, for ‘cool moves or techniques’
🐍 = Manipulative. Can be effective or fair, but avoid with good relationships
🦅/🪱 = Eagle vs turkey, “honorable man approach” vs “sneaky, cheap”
🎓 = Advanced, or a note on subtler nuances
🗨️ = Script, or a good example of what exactly to say
🧠 = Mindsets
♟️ = Strategy, best course of action for the situation
📝 = Test. Pause for a second and think
🔜 = “Coming soon in Power University“. You got a quick intro or heads-up, the main lesson will follow
And a few more that need no explanation.
Color Coding
Red recolor = Not good; 🔴, ❌= Avoid this
Green color = Good; 🟢, ✅= Do (more of) this
Greyed-out box = optional
Yellow box = pay attention / warning
You’re ready.
You now know what to expect and how to get the most from Power University.
Let’s begin with the foundations (click on ‘Next Lesson’)
