Power 101
Social Skills - Advanced
Social Power Dynamics
Frame Control
Business Power Dynamics
Dating & Seduction
Relationship Power Dynamics
Bonus I

Welcome to Power University



Thank you and congratulations on joining Power University!

And first power move of the course: I deliberately chose “thank you and congratulations” together.

“Thank you” by itself disempowers you.
If the relationship is a mutual give and take, you better avoid “thank you” as a stand-alone.

A “thank you” sub-communicates that you are taking in the relationship.
Such as: “thank you (for giving me money)”.
And the “taker” role is the “down in power” role.

The “giver” instead frames the interaction very differently.
He says:

Giver: Congratulations!


Giver: Well done, I’m happy for you

This is a very powerful approach with an excited customer.
You expand on your power, and the customer feels validated in his joy and choice.

But, ultimately, it’s a slightly manipulative approach (social exchange manipulation, more on it to come).

And while some people won’t catch it, smarter and higher-power folks will see through it.
And they will see you as a small-time cheat.

And… They’d be right.
They’d be right because you neglect the monetary value they’re bringing to you.

So if the exchange is a give and take, use both:

Fair approach: Thank you (for the monetary value and joy that you bring me), and congratulations on your choice (for the quantum leap you’re about to take with PU)

This approach recognizes the value that both parties bring to the table.
And underlines the win-win nature of the exchange (thread-expands).

If it sounds too complex, don’t worry.
This is just a preview :).
We’ll explain everything in dedicated lessons.

Or you can take a quick detour on how to appropriately use “thank you”, in this forum entry.

Now back to us.
This is how your progression to mastery will look like:

The 4 Stages of Social Development

Some students shared that with Power University they started over-analyzing social interactions.

And that’s great!

It’s your first step towards social power.

Over-analyzing means you start uncovering and breaking down the underlying social and power dynamics.
And to get better and better, you might even want to prolong the over-analysis phase.

This is how the complete progression looks like:

Your goal is to go from box 1 to box 4 over a period of time.

But before one might even think that’s hard work, keep this in mind: any step forward makes you more powerful, more effective, and more successful.

Phase 1: Unactualized Potential

You start at box 1 with all the social and power dynamics you are not yet aware of.

Phase 2: Analyzing

As you progress through Power University, you start “seeing” social and power dynamics.

You will use this new awareness to analyze your social interactions, including past, present, and plans for future ones.

You have moved to box 2: high in consciousness, but not yet high competence.

To be sure, you’re already higher in competence as well.
But before you really start taking off, you will need some more practice.

Phase 3: Behaviorial Re-Engineering

The third step is to pick the best course of action based on the power dynamics that you now see in real-time.

This is where the most dedicated students ask in the forum, or write down in their journals “what should have I done here?”.

Phase 4: Naturally High-Power 

With time:

  1. Your reading and understanding of social dynamics become second nature
  2. Your behavior becomes automatically high-power and strategically appropriate to your goals

Both your social reading skills and your new high-power behavior become “part of who you are”.
That’s when you reach box 4.
Or, if you prefer, that’s when you have become the most effective social animal that you can be.

Don’t be discouraged if box 4 takes some work.
Mastery in any worthwhile achievement always takes some work.

Good News: You Already Know This Process!

The good news is that you’ve already mastered this process.

You’ve been there for everything you’ve learned.

Like when you learned to walk and talk a long time ago.
And you’ve been there again and again if you learned to ride a bike, to swim, to play an instrument, or to do whatever you’re now doing in life.

Learning power dynamics is even easier than, say, learning to ride or swim.
It’s because you’re learning something that you naturally get to observe and practice every single day.

Think of mastery as a work in progress, as your journey of self-empowerment.
And boxes 2 and 3 will become part of the fun.

And this is how to get to that mastery level ASAP:

1. Arm Yourself With An Open Mind

Sometimes the information in this course does not paint the prettiest picture of human nature.

But true self-empowerment must be based on raw, unadulterated reality.

Only by learning people’s -and our own- human nature, including its darkest sides, we can then shape it, change it, harness it and, eventually, even transcend it.

2. Leverage Quizzes As Enhanced Learning Tools

We learn the most when:

  1. We are are forced to think things over on our own
  2. We go from concrete examples to abstractions.

And that’s exactly what the quizzes are for: to provide you with concrete examples, and to make you think before choosing the most effective course of action.

So the way to use quizzes as learning tools is:

  1. Immerse yourself in the case study: read or watch carefully, and put yourself in the shoes of the protagonists
  2. Think it over: what’s happening, who’s winning, the best strategies to achieved the desired results…
  3. Pick the best answer(s)
  4. Check your answers at the end of the quiz: that’s how you internalize the learning
  5. Have a learner’s mindset: focus not on “doing good”, but on getting good. More on mindsets in “Ultimate Power”

When you finished a quiz, press the button “View Questions”:

You will get to the explanation:

Compare what you picked and what you thought, with the actual answers.
That’s the equivalent of high-intensity training for (advanced) social intelligence.

3. Should You Go Through All Modules? I Recommend So…

You might not be interested in dating.

Or in relationships, career strategies, or leadership…

Still, I recommend you go through those modules anyway, even if they don’t apply to your current situation.

Why so?


  1. They’re all part of the human puzzle: and you gain a better understanding -and more power- if you get all the pieces
  2. Some key concepts apply to any human interaction, but are only explained in one module: to keep PU lean and mean, I avoid repetitions. So for example “how to match and mirror to create rapport” is in the “career” module on “how to work your boss”. But it applies to any relationship.

3.2. Should Men Take the Lessons for Women? Short Answer: Yes.

There are some lessons earmarked “for women”.

And I recommend men to also go through them, for the same reason as above.

Three more reasons why you should:

1. You’ll know yourself better:
Men and women are rarely 100% masculine or 100% feminine. Understanding the most stereotypically gender-specific traits and behavior increases your self-awareness

2. You’ll be more socially effective:
Learning how genders differ allows you to strategically play up or down your masculine or feminine side, depending on the situation

3. You’ll strategize & persuade better:
You can better tailor your persuasions when you know what best appeals to each gender.

And one more benefit for those actively dating:

4. Better dating
One of the main reasons some women loved our time together is because I can lean more on the feminine side when talking, bonding, and relating.
If you can do that while keeping an overall strong frame, then you can become that ultra-rare “total package” that sets you aside from everyone else.

The same applies to women.
Being able to relate to a man better than any other woman makes you a special woman.

There are many links in PU.

But never forget: PU is your foundation, it’s your 80%, and it’s designed to be self-contained and exhaustive.

The links are there as an opportunity for more, not as a must.
Think of them as expand on the basic principles and strategies for those who “want more or need more”.

Many of them are case studies or further examples.
If you need more examples and case studies, by all means follow the links.
But if you feel you “got it”, then you can move on.

Read more here, including alumni’s opinions (alumni only).
Thanks to Ali Scarlett for this note.