Drive by Daniel Pink: How to Motivate People

By Lucio Buffalmano / 7 minutes of reading

Drive (2009) explains, in simple terms and with plenty of examples, that rewards and punishments -motivation 2.0- is an old paradigm that doesn't work nearly as well in today's work environments. Much

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About The Author

Lucio Buffalmano

The author holds a master's degree from La Sapienza, department of communication and sociological research, and is a member of the American Psychology Association (APA).
He studies psychology, persuasion, social & dating strategies, and anything related to people and power dynamics.
Lucio's approach combines science, critical analysis, and a continuous quest for first-hand experience & observation. He loves all three aspects, and believes that to effectively teach social strategies, the three must go together.
You can learn it all in one fell swoop with Power University.

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