The Power Moves is the #1 resource on power on the web, one of the highest traffic social skills websites in the world and, at the time of writing, the highest-traffic dating website*.

The reason why so many people come visit is simple: the advice and strategies work.
It’s evidence-based, field-tested, it gets results, and there are thousands of happy students to prove it.

The Power Moves is a one-of-a-kind place.
It’s the only major website dedicated to power and power dynamics, advanced social skills, and social strategies across all realms of socialization (dating, friendships, business, family, etc.).
The Power Moves lies at the intersection between self-empowerment, social skills, and life strategies.

The Power Moves Approach: 3-Prongs

The Power Move shares knowledge and strategies only when supported by the three main tools of human enlightenment:

  • Experience / observation

Personal experience with own life, or observing people close to us.

To deepen one’s own experience, one must put himself in the environments he wants to learn over and over again.
And to broaden the horizons, one should seek different environments, with different people and cultural norms.

To multiply one’s own personal experience, he should observe others doing something similar, or different, and observe what results they obtain.
And to deepen one’s own understanding, ask people questions, probe them, test them to learn more from them.

The broader the experience, the more patterns people will be able to spot and recognize.
And patterns allow for good predictions and strategies.

  • Evidence / data:

Evidence and data provide a few things that personal experience can’t:

  1. High quantity of data at once
  2. Experiments and observation one could hardly do in real life

They can be used to confirm or disprove personal experience or theories, as well as to test and measures extreme situations that would be hard to experience or quantify in real life.


either the situations one can create, or the volu

research, paper, survey, anything with bigger numbers

  • Critical thinking / analysis

Critical thinking turns data and experience into coherent theories and actionable strategies.

When data and experience diverge, critical thinking also helps you understand why the mismatch might exist, and which analysis should take precedence.

For example, if in a survey 90% of men say they’re in control of their relationship but personal experience suggests otherwise, critical thinking immediately sees a potential for bias in the data: most men wouldn’t feel comfortable to come out and admit “my wife has more power”.
In this case, personal observation might be a better analytical tool than data.

But if we’re trying to guess whether a popup with Lucio’s picture or a naked woman drives more email signups, then data beats any personal observation telling you that “sex sells more” if the data shows that Lucio’s picture has a higher conversation rate.

Critical thinking is also about looking at what lays outside of both personal experience and data.
It’s about the exceptions you haven’t even seen, which is why mismatchers -people looking at exceptions, rather than confirmation-, often make for better analysts.
Critical thinking for example tells you that it’s BS that “humanity always improve” , even though data and personal experience might tell you so. Critical thinking tells you that your lifespan is meaningless when projecting to infinity, and that you can’t make reliable future predictions by looking at the past.

Critical thinking also helps to tease out at least some theories from what’s left from both of the above.
You might have never experienced a boss yelling at you, and you might have never seen any research based on “the most effective responses to a boss yelling at you”.
But based on similar experiences, as well as a general good understanding of social and power dynamics, critical thinking allows you to come up with fairly reliable responses based on similar situations, as well as your general understanding of what’s socially effective.

Information delivery

The way The Power Moves presents information is:

  • Concrete examples for effective, real-life training: fast and effective learning only happens with concrete examples

“People only learn abstractions through concrete examples”

Scott Young, author of “Ultralearning”


The launched in 2017.

Going from zero to a minimum survival income was going to be lots of hard work with uncertain results.
But it didn’t feel like a big decision.

It just felt like the most normal thing to do.

Lucio never fit too well into corporate environments.
He loved observing and learning about office politics, social climbing, and games people play.
But he didn’t exactly love being in the middle of them -he was all too aware of the small-pond syndrome, and wanted none of that-.

Lucio’s approach was a scientist approach: he loved observing, studying, and field-testing.
But… Witohut getting too “personal” about it.
He knew that to truly learn, you also need to be part of the game. That, he did. He played the game. But he did not want to become the game.

A few things of the workplace life troubled him.

The last straw might have been a(nother) colleague being bullied and manipulated out of his rights just a few days prior.
But he knew the issue was larger. It wasn’t a single person. It was the spirit of generations of nameless men and women robbed of their rights -and of a real chance in life-.
Sometimes victims of abuse of power, bullying, and greed. But ultimately, Lucio believed, victims of ignorance.

But that’s also the beauty and opportunity of it.
The great news about ignorance, is that you can change it.

Maybe with a hint of hubris, Lucio thought he could help change that.

By the time Lucio decided he had had enough with corporations, he had worked enough on the other areas of socialization and self-empowerment that he could put together several pieces of the life puzzle.

And power dynamics, he thought, was crucial to empowering people.

But there was little around to properly teach power dynamics.
When he was learning, he had looked hard for certain answers, but couldn’t find any.
And he had to find those answers on his own.
That was a big hurdle for many: very few people were willing to that kind of work. and whose who were naturally equipped with high “power quotient” weren’t exactly going to share it -they were using it, and not always for value-adding purposes-.

Putting all those answers together, and delivering them in a simple, easy to apply format, was going to improve a lot of people’s lives, he thought.
It was also going to make a lot of people’s lives easier -and a lot of assholes’ lives harder, Lucio enjoying both sides of the coin-.

But who was going to do it?
Lucio felt he could have done it. And he thought he was well-suited for the challenge.

As an introvert and highly sensitive person, Lucio had a natural knack for sensing power dynamics that many others were missing.
And it also came in handy that Lucio wasn’t born with great social skills. That meant he had to consciously learn them, engineering one piece at a time. And that made it easier for him to help others along the path that he himself had to walk: he had to walk that exact same path, after all.

Creating a place to help people along that path, helping them to learn power dynamics, was going to allow those people to take a stand in life, and come into their own.
That was going to be his call.

The business opportunity well blended with a sense of duty and responsibility. It’s the sense of duty that if you can change something for the positive, you must.
And the business opportunity made that call financially viable.
That’s how was born.

Robin Hood Spirit

batman with the power moves logo

There is a hint of Robin Hood spirit in The Power Moves, and the belief that it helps make for a better world.

The Power Moves Launch

In May 2017, launched.

In the beginning, it was a few articles on how to deal with assholes.

Writing articles took a looong time. Lucio started the website with no idea on, well, anything about how to start a website.

Soon from inception, there were lots of book summaries and reviews of course.
One of the core beliefs behind ThePowerMoves was the search for high quality, evidence-based backing.
That also perfectly meshed with Lucio’s personality. Since he was a kid he had the drive and hunger to make sense of the world, which makes him a natural avid reader and wisdom seeker.

Now it was time to turn that wisdom into actionable advice.

Lucio dedicated himself 100% to ThePowerMoves when he finally dropped his last job as a freelance real estate agent in December 2017.

The website grew very quickly.

It was 2.000 users a month in December of 2017.
It more than doubled in January 2018 and more than doubled again in February 2018 to reach 8.000 visitors/month.

The formula of depth-of content delivered simply and with real-life examples worked well.
People loved it and reported concrete, significant improvements in their lives.

By the end of 2018, the site had moved past the 100.000 visitors a month.

visits to from universities
Quite a few visitors to are referred by universities

ThePowerMoves: Featured In

At the time of writing, March 2019, still hasn’t celebrated its second year in business and Lucio hasn’t focused much on marketing so far.

So he likes to think that it was the quality of the content and information that led him to be quoted as a subject matter expert on people, psychology and social dynamics, on the following websites:

  • BBC (on the psychology of travelers)
  • Psychology Today (on the psychology of unfaithfulness in committed relationships)
  • Glassdoor (on “unconventional ways” to land a job, ie.: social power moves)
  • Business Insider (on cheating and dating)
  • Forbes (on the dynamics of G+ groups and communities any personal experience with G+)
  • Yahoo (on passive aggression)
  • Inc (on social engineering)
  • NBC (on social skills and effective network-building)
  • Market Watch (the psychology of self-talk and controlling one’s own perceptions and emotions)
  • ResearchGate (a scientific research publication linking to some of my reviews)
  • Countless mentions on Reddit, Quora, forums and universities’ private groups

Plus many more. And still counting.

About The Author

Lucio Buffalmano is a sociologist and a member of the IAPP (international association of applied psychology) and APA (American Psychological Association).

He obtained his master’s degree from La Sapienza -department of communication and social research- in 2011 with a thesis on the socio-psychological roots of the financial crisis.

To Lucio, the sweetest aspect of personal power is freedom.
The freedom to live life the way he wants, doing what he loves doing.
It starts from the morning, waking up with no alarm telling him when he should wake up.
And then researching voraciously, living life to expand his knowledge with real-world experience, and then sharing that wisdom in the most effective way possible. is where Lucio shares that knowledge.
And Power University is the website’s course curated to be the quickest, most effective way to turn that knowledge into ready-to-apply social (and life) strategies.

* According to Similarweb, that lists “competitors” as dating websites, and picking the highest-ranking website in that list as a comparison.
I don’t make much of it though: these rankings change, sometimes quite randomly and, albeit it does say “something”, I don’t consider the number of visits as the best indicator of quality.