Former Community – We Moved
🆕 Coached community here, for posts & feedback public community here.
Communicating & Distributing New Book Versions
Quote from Matthew Whitewood on September 2, 2021, 11:22 pmI think charging for new book versions could work too.
I hadn't even thought of that.
Talking about a method that will drastically cut out on the requests for new versions :).
And then maybe to not charge those who are active in the community.
Definitely an option to think of, thank you Matthew.
Another idea would be to get customers to share this website with 5 friends through email (or some other means) and CC you in the process.
Then, they can get a free updated version of the book.
I observe that you send out email updates from time to time.
One can time the release of the new book update with a new email update.
At the bottom, you could write something like
By the way, we launched a new version of Ultimate Power.
If you are a current customer, share these new strategies with 5 friends then forward the email together with your invoice to this email.
We will share the new version of the book with you.
Or get people invested in the vision of the website:
Post your own detailed analysis of an interaction on the forum.
We will share our latest book update with you.
I haven't thought out exactly how to set standards and expectations for this last one.
Flooding the forum with bad posts would be bad.
A product-focused approach can leverage more on word of mouth and network effects in my opinion.
Maybe vision-focused is a better term.
Also, by the very nature of this website, it has a social element.
The affiliate marketing approach could go hand-in-hand with some of these elements.
You're on a roll, Matthew!
Great idea, I think I might combine the two: either get the new updated at x% discount, or share 1 article and show it to me.
Quote from Matthew Whitewood on September 4, 2021, 5:42 pmAnother idea would be to get customers to share this website with 5 friends through email (or some other means) and CC you in the process.
Then, they can get a free updated version of the book.
I like this idea, I just saw it used by another entrepreneur not too long ago.
I joined a networking course back in 2020 that's getting updated now. So, I got this email in my inbox:
And, when you head over to that Instagram post, you'll notice a solid amount of engagement:
Along with hundreds of actors tagging their actor friends in the comment section.
And, I think that since The Power Moves isn't huge on social media for right now, Matthew's idea could be brilliant.
Since TPM has a free course, it could be:
- Share this free course with five friends between now and XYZ date.
And, Lucio could check for the email signups to make sure it got done.
*Note: Excuse me if this idea was already shared above, I haven't read this thread in its entirety yet.
Thank you for sharing this, Ali!
Very helpful.
Quote from Ali Scarlett on September 5, 2021, 4:34 pmSince TPM has a free course, it could be:
- Share this free course with five friends between now and XYZ date.
And, Lucio could check for the email signups to make sure it got done.
*Note: Excuse me if this idea was already shared above, I haven't read this thread in its entirety yet.
Quick Edit:
It could be:
- Share this free course with five friends between now and XYZ date.
OR - Get the new book updated at a XYZ% discount.
I think I forgot to note, I'm a fan of providing the customer with options as Lucio mentioned above.
