Network marketing dynamics: selling your social circle short (avoid it)
Whenever you get into network marketing / MLM, this is what they tell you:
Start by tapping your social circle.
Go to your family, then your friends, and then go to social media.
Smart.
For them.
For you, not so much.
What you're doing by approaching your social network, is trying to monetize your social relationships, turning emotional bonds, into money.
That is not ideal from a relationships point of view.
But even from a business one, it's not the smartest approach.
When you sell to your social circle within a multilevel marketing organization, you only get a (tiny) percentage of the whole monetary transaction (good chunk of which goes to the founders / those above you in the chain).
But you're paying in full on the social currency side.
When you sell with network marketing your literal bank account gets a few pennies on the dollar, while your social bank account pays the full price.
The truth of much network marketing is that most network marketers are pestering their friends for pocket change, ruining their reputation, and turning emotional-based transactions, into monetary ones.
Approaching friends to make a sale downgrades the warmer emotional friendships into colder WIIFM transactions.
When you approach friends to sell them, they also feel cheated.
They think "shit, I thought we were friends, and now he's trying to sell me?" And they'd be right. Network marketing seeks to leverage friendships and past history together, to get money.
The (few, luckily) times someone hit me with the network marketing product, I always felt it was a form of manipulation, trying to leverage our friendship to pressure me into buying.
I never bought, but I always became "less of a friend" with the friend turned seller.
Exceptions apply.
But, as a rule of thumb, stay away from network marketing.
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The (few, luckily) times someone hit me with the network marketing product, I always felt it was a form of manipulation, trying to leverage our friendship to pressure me into buying.
I never bought, but I always became "less of a friend" with the friend turned seller.
This is really true.
One friend even asked me to introduce him to my other friends.
That put me in an uncomfortable situation.
It felt like he was trying to leech on my social capital.
Worse of all, all the hustling for getting a little money for himself while giving the majority of the profit to the founders.
One friend even asked me to introduce him to my other friends.
Uuh, that's like next-level network marketing pestering :).
By no means everyone is the same, but a good chunk of the network marketers I've crossed path with, they all seem nuts about self-development.
But it's often surface-level type of self-development, posting, liking and reposting the "you can do it" quotes, taking picture of themselves underlining books like "Rich Dad Poor Dad", or posting pictures of their fitness routines.
Which vibes well with network marketing, after all, since that isn't really entrepreneurship.
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Book a call for personalized & private feedback