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New homepage: feedback?

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Thank you for the feedback, Bel, very helpful!

With these 2 different approaches of presenting the content, I think the challenge is accurately guessing:

  1. What version strikes a chord with most visitors: I think it's probably the "safer one" that overplays leadership and "success" and downplays games, Machiavellianism, and manipulation
  2. What version strikes a more meaningful chord: I think it's the Machiavellian presentation

But that't not all.

Then it's to guess if the bigger population is enough to offset the loss of "emotional impact" of the Machiavellian version.

Without measuring and without clear data, it's all guessing.

So far, I'm guessing that the bigger size going for the leadership and more likely to be turned off by Machiavellianism might win out.

But I'm always ready to bring back the good old Mach :).

Have you read the forum guidelines for effective communication already?

Personally I preferred the previous font. I think that one keyword you could use more to make it mainstream is "leadership". I think you could take examples from high power people and also include YouTube videos that you made to explain more clearly what you're talking about.

I would also start with the definition of power.

  1. Definition of Power and maybe of leadership
  2. Short examples with videos from known people/celebrities
  3. Student statements
  4. Then only, want to join the 1%...

That's how I would structure it.

Also talking in the first segments about "tired of being submissive?", "tired of being walked over?", "tired of not being able to act or not knowing what to do when people take advantage of you?", this kind of things are what people who will benefit the most from the course are currently experiencing.

Lucio Buffalmano and Kavalier have reacted to this post.
Lucio BuffalmanoKavalier

Thank you, John, very helpful!

Have you read the forum guidelines for effective communication already?

Quick update on this in case someone's wondering about the changes:

I swapped back to the previous homepage because there were design issues that got a lot worse when I tried to change some minor things (I think the code was messy: when it comes to writing code, the trustworthy designers are truly white flies).

Also, the sales had slowed down after the changes.
I can't say for sure if it was the design -or the issues-. Jumping to conclusions is a common bias in these cases and it's entirely possible, even likely, it was just randomness -or randomness + design/issues-.
But I prefer to play it conservative and bring back Machiavelli and the previous font.
The reason is simple: by keeping it safe with a rollback I avoid getting distracted by marketing and sales and can instead stay focused on SU and PU upgrades (plus TSS now).

Kavalier has reacted to this post.
Kavalier
Have you read the forum guidelines for effective communication already?

Hi everyone

I also prefer the old version for the same reasons everyone above already said. While I also agree with Leaderoffun about the "how to be bad" part (it took me many readings of my free quota of the articles on the website until I decided it was not a "red pill" sort of thing and went for the power university course), I believe there's nothing wrong with Machiavelli.

Machiavelli is a classical reference, a required reading for everyone on the field of Humanities, and is at the very basis of many contemporary sociopolitical and international relations theories. As such he appeals both to intellectuals and people who have a more superficial/mainstream understanding of him. This kind of classical reference is being leveraged by many best sellers ultimately, with this neostoicism trend. Also it was a deciding factor for me to join the community, since I'm more of achademic kind of guy. Plus, above all, he was Italian, and you can't go wrong with that 🙂

I still think the page doesn't showcase the main strength of The Power Moves: the fact that it stands on a sensible middle ground between extremes without being "on the fence". It's not red pill bullshit nor ssjw bullshit, but somehow manages to take the best of them and integrate it in it's own proposal that is, ultimately, win-win.

Ultimately, marketing is going to be the main deciding factor, so it makes sense to maintain the front page as it currently is. Still, I think, today the website appeals more to red pills than to ssjw. You gain the pills, but you lose the warriors.  But I have the impression that the pills are on an entrenched niche, and the warriors are on a rising tide, and the nods to the pills make the website more vulnerable to this "cancelling" thing (and it doesn't have to. The site is win-win).

Women are also  increasingly part of the audience TPM is targeting. But in TPM there's a degree of feminist bashing that I think is unnecessary. You showed that your message is not truly antifeminist (at least not anti the more serious of it's variants. The criticism of extreme feminism is spot on) with that awesome article on patriarchy, and this is one of the main reasons I believe the TPM has a lot to offer them. As much as it makes nods to red pills, TPM can make nods to feminism while staying true to itself. But, currently, the website still appeals much more to men.

Lucio Buffalmano has reacted to this post.
Lucio Buffalmano
Quote from Kavalier on June 2, 2022, 3:23 pm

Hi everyone

I also prefer the old version for the same reasons everyone above already said. While I also agree with Leaderoffun about the "how to be bad" part (it took me many readings of my free quota of the articles on the website until I decided it was not a "red pill" sort of thing and went for the power university course), I believe there's nothing wrong with Machiavelli.

Machiavelli is a classical reference, a required reading for everyone on the field of Humanities, and is at the very basis of many contemporary sociopolitical and international relations theories. As such he appeals both to intellectuals and people who have a more superficial/mainstream understanding of him. This kind of classical reference is being leveraged by many best sellers ultimately, with this neostoicism trend. Also it was a deciding factor for me to join the community, since I'm more of achademic kind of guy. Plus, above all, he was Italian, and you can't go wrong with that 🙂

I still think the page doesn't showcase the main strength of The Power Moves: the fact that it stands on a sensible middle ground between extremes without being "on the fence". It's not red pill bullshit nor ssjw bullshit, but somehow manages to take the best of them and integrate it in it's own proposal that is, ultimately, win-win.

Ultimately, marketing is going to be the main deciding factor, so it makes sense to maintain the front page as it currently is. Still, I think, today the website appeals more to red pills than to ssjw. You gain the pills, but you lose the warriors.  But I have the impression that the pills are on an entrenched niche, and the warriors are on a rising tide, and the nods to the pills make the website more vulnerable to this "cancelling" thing (and it doesn't have to. The site is win-win).

Women are also  increasingly part of the audience TPM is targeting. But in TPM there's a degree of feminist bashing that I think is unnecessary. You showed that your message is not truly antifeminist (at least not anti the more serious of it's variants. The criticism of extreme feminism is spot on) with that awesome article on patriarchy, and this is one of the main reasons I believe the TPM has a lot to offer them. As much as it makes nods to red pills, TPM can make nods to feminism while staying true to itself. But, currently, the website still appeals much more to men.

Man, thank you so much, some next-level wisdom here!

Kavalier has reacted to this post.
Kavalier
Have you read the forum guidelines for effective communication already?

Thank you, man!

I learned a lot with you!

 

Lucio Buffalmano has reacted to this post.
Lucio Buffalmano
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