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Psychology of selling: how to use psychology to market effectively

New theme and, when it comes to psychology and people's strategies, quite a few mistakes ouf of the box.

Look at how the original pricing was set up:

Really bad.

The original price, you can't even see it.
The sales price instead is BIG, in RED, and with a huge $ sign.

If you want to remind people they are parting with their hard-earned dollars -and that maybe they shouldn't-, that was perfect :).

Compare to how it looks now instead:

It's already a different feel, right?

I'm thinking of totally removing the dollar sign.
And definitely to remove "buy" and change it for "get this course" or, even better "start now".

Have you read the forum guidelines for effective communication already?
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