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Psychology of selling: how to use psychology to market effectively

New theme and, when it comes to psychology and people's strategies, quite a few mistakes ouf of the box.

Look at how the original pricing was set up:

Really bad.

The original price, you can't even see it.
The sales price instead is BIG, in RED, and with a huge $ sign.

If you want to remind people they are parting with their hard-earned dollars -and that maybe they shouldn't-, that was perfect :).

Compare to how it looks now instead:

It's already a different feel, right?

I'm thinking of totally removing the dollar sign.
And definitely to remove "buy" and change it for "get this course" or, even better "start now".

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