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The 'Pulled Punch' Strategy: Display the evidence, let the public be nasty
Related to a recent tragedy, this submarine expert shares a video of CEO's hiring decision:
CEO: there are other sub-operators out there but they typically are ex-military you'll see a whole bunch of 50 year old white guys I wanted our team to be younger to be inspirational and I'm not going to inspire a 16 year old to go pursue Marine technology but a 25 year old...
These words are damning.
The CEO comes across as someone who hires for "inspirational value" instead of expertise in an area where lives are at risk.
Those words alone make the public shocked, angry, and ready to blame the CEO.
But look now what the commentator says:
Commentator: the CEO avoided hiring submarine veterans because we're 50 year old white men like myself and would not inspire young people and that's a valid reason I wouldn't expect a young teenage generation to look up to me
Interesting approach.
I can't say whether or not the commentator is fully honest (he may be).
But this technique can be used as a Machiavellian approach to make the public even angrier.
While they expected YOU to attack, when they see you pulling back, now they feel like it's up to THEM to make things fair again by attacking the CEO.
Generally speaking, when the evidence is strong, you don't always need any j'accuse.
Just let the public do it for you.
