Quote from Lucio Buffalmano on November 30, 2019, 11:00 am

A few days ago I attend an entrepreneurship training.

The trainer was providing it very cheap as for him it was an upsell for his mentorship program.

It was very good though, I got some great ideas.
Some directly from him, some from other attendees, and some I got there myself thanks to some random external input.

The first changes I'm going to implement are:

1. Video testimonials: I will create a page only for testinomials, with a mix of written and video testimonials (and that's why you might have seen an email / forum post the topic)
2. List of trust-building resources: Social Power is possibly the most scientific and thoroughly researched product on social dynamics, including the many dating products available on the market. But since I don't quote all resources as that would take too much space, it's an important, trust-building feature that is missing in the current marketing mix. So now I will create an external page listing all the resources and link it from the sales page. It will not only increase trust, but also save space in the product itself
3. Change log: Social Power currently updates, it's a work in progress. But how do old customers know that? That's why I'm thinking to start a "changelog post", which will help older customers know what's been updated (both in the product and in the research literature). And it will also showcase that the product remains constantly updated