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Study: prestige beats dominance

From this research: "The dominance dilemma: Do women really prefer dominant mates?"


In simple terms:

  • Dominance: the acquisition of power and status with the use of force or the threat of force
  • Prestige: the acquisition of power thanks to the recognition of knowledge, abilities, or skills. Status is awarded by willing followers

The result of the studies:

Study 1 showed that women preferred targets on whom peers conferred prestige based status because of specific knowledge or skills to targets who achieved dominance-based status through strategies of force or the threat of force, given equivalent status outcomes.

Study 2 further demonstrated that, when dominance and prestige are manipulated independently, women consistently prefer high prestige to low prestige.

Women did not prefer targets who used dominance-based strategies to achieve status in a different context outside of a socially sanctioned athletic contest; indeed, they generally preferred low dominance to high dominance in the non-athletic contexts in Studies 2 and 3.

Such as, when it comes to dating, acquiring power and status with prestige, by making others want to follow, is superior to the use of coercion.

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Love is stronger than Fear.

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In other words, it emphasizes the importance of the warmth. It is not enough to have high power - although it is far better than being  low power and low warmth. I think, for what I have already read, the warmth in this context is the equivalent of charisma /magnetism. Always a good strategy to go for it.

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Lucio Buffalmano
Quote from Serena Irina on May 10, 2021, 11:47 am

In other words, it emphasizes the importance of the warmth. It is not enough to have high power - although it is far better than being  low power and low warmth. I think, for what I have already read, the warmth in this context is the equivalent of charisma /magnetism. Always a good strategy to go for it.

Yes, you could put it that way.

Power as in dominance expressed in "me more dominant than you" is ultimately value-taking.
Power as in "I'm being rewarded for the value I bring, and I keep it using that power well" is value-giving.

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