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The mistake of "I'll send you an updated version as soon as it becomes available"

#1 · December 23, 2019, 8:00 am

When writing my ebooks, I had done a promise to the buyers:

I will send you an updated version as soon as it becomes available

It just seemed a nice thing to do, and it made me feel better about thepoweromves.com products, too.

However, there was an issue I hadn't foreseen: when I send emails to a lot of people in BCC, plus with a big attachment to the email, most of those emails end up in the spam folder because both large BCCs and large attachments are big red flags for spam.

It hit me when a couple of people told me they never received the updates.

So now I must change the approach.
From now on it will not be any more "I will send you an updated version", but one of these two:

I will let you know when a new updated version is available
I will publish all the change logs as new versions become available, so you can decide when it makes sense for you to access the newest release

N.1 is more proactive, but it still presents the BCC problem.
So I'm thinking to go for N.2.

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#2 · April 2, 2023, 8:09 pm

Quote from Lucio Buffalmano on December 23, 2019, 8:00 am
When writing my ebooks, I had done a promise to the buyers:
I will send you an updated version as soon as it becomes available
It just seemed a nice thing to do, and it made me feel better about thepoweromves.com products, too.
However, there was an issue I hadn't foreseen: when I send emails to a lot of people in BCC, plus with a big attachment to the email, most of those emails end up in the spam folder because both large BCCs and large attachments are big red flags for spam.
It hit me when a couple of people told me they never received the updates.
So now I must change the approach.
From now on it will not be any more "I will send you an updated version", but one of these two:
I will let you know when a new updated version is available
I will publish all the change logs as new versions become available, so you can decide when it makes sense for you to access the newest release
N.1 is more proactive, but it still presents the BCC problem.
So I'm thinking to go for N.2.

Hey, Lucio, my two cents on this topic:

Why not do both 1 and 2, in one go? If the attachment file is too big, which makes it more likely that it reaches the spam folder, why not just send a download link for the updated ebook, inside a change logs update bulk email (on top a public forum update), instead of sending a bulk email with the heavy file attachment?

Thus, promise remains kept, and everybody's happy, not losing or missing out on something they were supposed to receive (updated versions of the ebooks when they become available).

if, somehow, an email sent by you, was not received or lost (due to somehow reaching the spam folder) or whatever maybe the reason, and the client can't find it, the client can simply contact you, and you'll simply re-send them the email with the download link, again, this time, directly.

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#3 · April 3, 2023, 10:19 am

Thank you, Maxim!

Yeah, that's what's most likely going to happen now.

Ultimate Power is part of PU and uploaded on the welcome page, so whenever the new version will be available, it will be a notification + a link.

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#4 · April 3, 2023, 2:58 pm

Quote from Lucio Buffalmano on April 3, 2023, 10:19 am
Thank you, Maxim!
Yeah, that's what's most likely going to happen now.
Ultimate Power is part of PU and uploaded on the welcome page, so whenever the new version will be available, it will be a notification + a link.

Sounds good, Lucio 😎👍

i just re-checked the welcome page in my curriculum, and don't, currently, see there, an uploaded "Ultimate Power" ebook download link, to whichever version was published last...

Unfortunately, i hadn't yet gotten to checking out the bonus ebooks section of the curriculum, back when "Ultimate Power" was still there...😝

So, if the new and better version's re-introduction, is relatively faraway, i'd like to get the hookup to the last version uploaded, in the mean time, please (:

Curious...is the new version of this ebook, when it's ready, expected to be massively superior/different/better than the one that was published and uploaded, previously?

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#5 · April 3, 2023, 3:30 pm

Sure thing, you'll get it, Maxim :).

I'll send a link to those who either purchased it back in the days, or to those who added it as an add-on since now it's an add-on of Power Univeristy.

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#6 · April 19, 2023, 6:54 pm

Quote from Maxi_Levi on April 19, 2023, 6:54 pm
Quote from Lucio Buffalmano on April 3, 2023, 3:30 pm
Sure thing, you'll get it, Maxim :).
I'll send a link to those who either purchased it back in the days, or to those who added it as an add-on since now it's an add-on of Power Univeristy.
Hey, Lucio, i believe i had access to the "Ultimate Power" eBook, though i never got around to downloading it,
because it was at the end of the course (in the bonus module), which i hadn't (and haven't) reached, yet,
and i just figured i'll get to it when i get to it and it'll still be there...
(Unlike changing main course materials, that change with updates to the course, and, hopefully,
at least intent-vise, always for the betterment, of the student/learner/client).
Although, i didn't get the access to it, by purchasing it as an add-on to PU,
or by purchasing it separately, altogether...
It was as a stated bonus when i purchased PU, meaning, getting this bonus, was part of the sales pitch,
if i recall correctly, of purchasing PU, back in October 2020. before the eBook became a separate add-on...
As i'm writing this, i go to the bonus module, right now, and i see this statement, at the end of it:
>>> Ultimate Power
PU alumni who included Ultimate Power in their order can find it in the welcome page.
For those who chose to opt-out and for legacy alumni, Ultimate Power ebook is no longer part of the bonus e-books package, and no longer supported. <<<
Perhaps, i'm misunderstanding the different terms? (PU alumni vs legacy alumni...)
What makes someone a legacy alumni?
Is it not someone who had actually received the "Ultimate Power" eBook (access to it),
as part of their bonus package, when purchasing the "Power University" course?
And if so, would it be right/correct/fair, to take it away from them, once they already had/received it?
(It's a different story, with new students/customers,
who did not receive it in their original sales pitch and deal, in the first place...
So, since they never had it to begin with,
there's no losing and no feeling of losing something they had and lost...)

In my view, "those who chose to opt-out and legacy alumni
(alumni who got said ebook as a bonus, as part of their purchase of PU),
should not be lumped in the same category, in terms of access (or lack of it),
to the "Ultimate Power" ebook and its updates.
if anything (again, in my view), said legacy alumni, on the contrary,
should be, instead, lumped in, with those who either purchased it separately, back in the days,
or added it as an add-on, once it was no longer offered as part of the pitched bonus pack, when purchasing PU,
enjoying the exact same privileges of both access and updates to said ebook,
and not deprived of any privilege that they previously had.
As if you were saying:
"Dear Legacy Alumni, even though, it's now only offered as as an add-on,
and thus new students have to pay extra if they want access to it,
YOU, who already got it when it was still a bonus offered with the purchase of PU,
of course, get to continue keeping it indefinitely, updates included,
and if anything, as a lifetime PU customer, you'll only continue gaining, never losing, as PU continues to get updated,
and occasionally, more bonus materials get added to the Bonus Module of Power University."
Thus, actually, those who got in early, what we might call "early adopters", are de facto, rewarded most of all,
because they got and get to enjoy all of the good that Power University (with it's lifetime updates) had offered in the past,
and will have to offer, in the future, at a reduced cost, getting to keep everything they've gotten and much more,
as PU continues to update and evolve." :-D
Power University, in particular (as well as ThePoweMoves.com site as a whole, of course),
is a very valuable resource, and as a student and customer,
i love paying just once with no recurring payments,
and being able to enjoy lifetime updates, at no extra cost or worry :-D
So, it's probably one of the best deals i could have made, and i'm glad i got in, early (:
In fact, every time (and there have been only a few throughout the years),
that i come across a vendor that not only guarantees lifetime access (to a product or service),
but also to it's updates, AND actually delivers (unlike pump and dump vendors),
it makes me think higher of the vendor, of the business, of their integrity, good will and value giving,
and, obviously, it makes me much more likely to recommend and to link to the vendor, their business, their site, their products, etc...
because they've gained so much more trust, goid will and credit with me....their continued and renewing extra value.
A somewhat related anecdote:
i recall a vendor from whom i purchased his authored digital book in 2014;
He did not come out and say that he's giving lifetime updates to said book
(as he, as it turned out, added more pages, more chapters, more finetuning and such),
(i guess that as a first time self publishing author of a digital book, he just neglected to think about the issue),
However, when the time came, and he first updated the book and announced it on facebook,
some of us "early purchasers and adopters" who quite recently rose to the occasion and his call for getting it at launch price,
the pioneers who got in early, were wondering (out loud), are we going to be left behind with the previous and lesser version of the ebook
whilst those who got in after us, will be getting the better and updated version? The concern was real.
He did not disappoint, and replied that previous purchasers of the ebook,
will indeed be getting the updated version and any updates version that comes hence forth.
True to word, each time i got an update, as all purchasers of said ebook did
(and there were 6 updates total, which he sent as an attached pdf),i was delighted (:
About 2 years after my original purchase 2016), out of the blue,
he up and pleasantly surprised me with another updated version of the the ebook.
(original ebook had 158 pages, and the latest version, number 7, had 243 pages).
Now, how can one not appreciate such customer care, integrity and value?
I also got in early at launch price, so i got the lowest price possible, before it went up (which it did),
and before it became a bestseller and sold in physical copies as well...so, it was a great deal, no doubt! :-D
Had he continued selling his updated versions, and not provided the previous ("early adopters") purchasers,
the updated versions, as well, that would have left a sour taste in our mouths, and made us feel like suckers,
answering the call to purchase early, only to get a lesser product, while those who got in later, got an improved version of the same product/book.
By providing lifetime updates, he kept all his book purchasing customers content and fulfilled,
and no one was left feeling slighted, deprived or somehow worse-off.
Honestly, i may not like that vendor guy so much, for major ideological differences on some issues,
and his behavior and treatment, as it relates to that,
but i've got to give him credit, where it's due, and to recognize the value he provided and or still provides, in other aspects.
I kept and still do keep getting emails from him as i'm on his email subscribers list;
i even ended up buying a course from him (which cost much more than the ebook),
and also, at a discounted price, as i'm price sensitive, and love me a good deal on a good product! :-P

Quote from Lucio Buffalmano on April 3, 2023, 3:30 pm
Sure thing, you'll get it, Maxim :).
I'll send a link to those who either purchased it back in the days, or to those who added it as an add-on since now it's an add-on of Power Univeristy.

Hey, Lucio, i believe i had access to the "Ultimate Power" eBook, though i never got around to downloading it,
because it was at the end of the course (in the bonus module), which i hadn't (and haven't) reached, yet,
and i just figured i'll get to it when i get to it and it'll still be there...
(Unlike changing main course materials, that change with updates to the course, and, hopefully,
at least intent-vise, always for the betterment, of the student/learner/client).

Although, i didn't get the access to it, by purchasing it as an add-on to PU,
or by purchasing it separately, altogether...
It was as a stated bonus when i purchased PU, meaning, getting this bonus, was part of the sales pitch,
if i recall correctly, of purchasing PU, back in October 2020. before the eBook became a separate add-on...

As i'm writing this, i go to the bonus module, right now, and i see this statement, at the end of it:

>>> Ultimate Power

PU alumni who included Ultimate Power in their order can find it in the welcome page.

For those who chose to opt-out and for legacy alumni, Ultimate Power ebook is no longer part of the bonus e-books package, and no longer supported. <<<

Perhaps, i'm misunderstanding the different terms? (PU alumni vs legacy alumni...)
What makes someone a legacy alumni?
Is it not someone who had actually received the "Ultimate Power" eBook (access to it),
as part of their bonus package, when purchasing the "Power University" course?
And if so, would it be right/correct/fair, to take it away from them, once they already had/received it?
(It's a different story, with new students/customers,
who did not receive it in their original sales pitch and deal, in the first place...
So, since they never had it to begin with,
there's no losing and no feeling of losing something they had and lost...)

In my view, "those who chose to opt-out and legacy alumni
(alumni who got said ebook as a bonus, as part of their purchase of PU),
should not be lumped in the same category, in terms of access (or lack of it),
to the "Ultimate Power" ebook and its updates.

if anything (again, in my view), said legacy alumni, on the contrary,
should be, instead, lumped in, with those who either purchased it separately, back in the days,
or added it as an add-on, once it was no longer offered as part of the pitched bonus pack, when purchasing PU,
enjoying the exact same privileges of both access and updates to said ebook,
and not deprived of any privilege that they previously had.

As if you were saying:
"Dear Legacy Alumni, even though, it's now only offered as as an add-on,
and thus new students have to pay extra if they want access to it,
YOU, who already got it when it was still a bonus offered with the purchase of PU,
of course, get to continue keeping it indefinitely, updates included,
and if anything, as a lifetime PU customer, you'll only continue gaining, never losing, as PU continues to get updated,
and occasionally, more bonus materials get added to the Bonus Module of Power University."

Thus, actually, those who got in early, what we might call "early adopters", are de facto, rewarded most of all,
because they got and get to enjoy all of the good that Power University (with it's lifetime updates) had offered in the past,
and will have to offer, in the future, at a reduced cost, getting to keep everything they've gotten and much more,
as PU continues to update and evolve." :-D

Power University, in particular (as well as ThePoweMoves.com site as a whole, of course),
is a very valuable resource, and as a student and customer,
i love paying just once with no recurring payments,
and being able to enjoy lifetime updates, at no extra cost or worry :-D
So, it's probably one of the best deals i could have made, and i'm glad i got in, early (:

In fact, every time (and there have been only a few throughout the years),
that i come across a vendor that not only guarantees lifetime access (to a product or service),
but also to it's updates, AND actually delivers (unlike pump and dump vendors),
it makes me think higher of the vendor, of the business, of their integrity, good will and value giving,
and, obviously, it makes me much more likely to recommend and to link to the vendor, their business, their site, their products, etc...
because they've gained so much more trust, goid will and credit with me....their continued and renewing extra value.

A somewhat related anecdote:
i recall a vendor from whom i purchased his authored digital book in 2014;
He did not come out and say that he's giving lifetime updates to said book
(as he, as it turned out, added more pages, more chapters, more finetuning and such),
(i guess that as a first time self publishing author of a digital book, he just neglected to think about the issue),

However, when the time came, and he first updated the book and announced it on facebook,
some of us "early purchasers and adopters" who quite recently rose to the occasion and his call for getting it at launch price,
the pioneers who got in early, were wondering (out loud), are we going to be left behind with the previous and lesser version of the ebook
whilst those who got in after us, will be getting the better and updated version? The concern was real.
He did not disappoint, and replied that previous purchasers of the ebook,
will indeed be getting the updated version and any updates version that comes hence forth.

True to word, each time i got an update, as all purchasers of said ebook did
(and there were 6 updates total, which he sent as an attached pdf),i was delighted (:
About 2 years after my original purchase 2016), out of the blue,
he up and pleasantly surprised me with another updated version of the the ebook.
(original ebook had 158 pages, and the latest version, number 7, had 243 pages).
Now, how can one not appreciate such customer care, integrity and value?
I also got in early at launch price, so i got the lowest price possible, before it went up (which it did),
and before it became a bestseller and sold in physical copies as well...so, it was a great deal, no doubt! :-D

Had he continued selling his updated versions, and not provided the previous ("early adopters") purchasers,
the updated versions, as well, that would have left a sour taste in our mouths, and made us feel like suckers,
answering the call to purchase early, only to get a lesser product, while those who got in later, got an improved version of the same product/book.
By providing lifetime updates, he kept all his book purchasing customers content and fulfilled,
and no one was left feeling slighted, deprived or somehow worse-off.

Honestly, i may not like that vendor guy so much, for major ideological differences on some issues,
and his behavior and treatment, as it relates to that,
but i've got to give him credit, where it's due, and to recognize the value he provided and or still provides, in other aspects.

I kept and still do keep getting emails from him as i'm on his email subscribers list;
i even ended up buying a course from him (which cost much more than the ebook),
and also, at a discounted price, as i'm price sensitive, and love me a good deal on a good product! :-P

#7 · April 19, 2023, 7:40 pm

Quote from Lucio Buffalmano on April 3, 2023, 3:30 pm
Sure thing, you'll get it, Maxim :).

Lucio, I've recieved the "Ultimate Power" eBook (V.4.1), thank you! 😊🖖