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TPM "competitor" ScienceOfPeople.com is doing a great job
I was preparing an article on "how to say no to people" and did a quick Google search to see what was around.
I stumbled upon ScienceOfPeople as I have several times before (I keep an eye on it from time to time).
And this time I was really impressed by what I saw:
Vanessa has always put a lot of work into design and visual appeal, and I think it took another step forward.
It had:
- 9 branded infographics specifically done for that article
- 10 (!!) GIFs (some I found off-topic and and even annoying, while some others are good. They still do "stop" you though, thus gaining more "time on page" that Google likes)
- 2 videos
One of the infographics:
It also seems very well written for ranking high in terms of SEO.
And, as usual, click-baity titles that to me yell "it's an article for entertainment, but not going to be comprehensive and terribly helpful on the topic" but that probably does lead to more clicks:
6 Tips to Help You Say No
I think ScienceOfPeople is going for that popular "edutainment" approach, mixing entertainment with (some) education.
The education part is solid, except for not being nearly as comprehensive and not always addressing the root causes as TPM's articles seek to be.
But if TPM may have the edge content-wise -at least for those who seek the deepest, more transformational content-, SoP is light years ahead in visual appeal, content "skimmability" and "click around appeal", all of which can help to keep people on the page, and on other areas of the website.
I'm thinking that the next step for TPM presentation-wise may be one day to go more in that direction.
Maybe have a team redo all articles with more professional-looking pictures, branded infographics, and some more GIFs.
