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Valentino Rossi: peak of social life (communities-based)

Valentino Rossi is a legendary motorbike racer, who recently retired.

He's a friendly, happy and gregarious guy.

Looking at a few interviews, I couldn't help but notice how he also accomplished big outside his sport.

Valentino Rossi built a dream win-win social life mixing power (he's at the center of it) and warmth (love and affection run through his social ties).

Most of his accomplishments happened with people and through people.
Both far away, with fans, and with close ones, including friends, building community, giving back to his community, and getting much from his community (win-win).
It seems to me that much of his daily life and happiness is supported and enhanced by the loving communities he has around him (many of whom he developed):

A few highlights:

  • Started making great close friends from childhood
  • Brought a couple of them with him as his closest collaborators / personal managers.
    • He said in an interview "it's safer to have your old pre-frame friends with you", which shows he instinctively knows strategies and power dynamics
    • Says that "the best moments of racing" are with his best friends that he brought along
  • His girlfriend is a model and he brought her into his social circle (well, he's famous, not bad looking, and wealthy, plus met her on track where he was #1 top dog, so no crazy accomplishment there :D )
    • His girlfriend became part his family and communities, they go for dinner at her mother's place, go out with his friends, she's there for his racing with friends, etc (for many guys it's the other way around).
  • Became the most beloved and cheered star the sport has ever seen. For anyone who enjoyed motorbike racing or even knows racing exists, chances are high that it was Valentino who put it on the map (and chances are high they supported him)
  • Made friends with his archest rivals when he stopped competing: Jorge Lorenzo, a former great rival that denied him the 10th world championship and pipped him at the very last race visited him at Rossi's own track for one of his full-day race day parties (the town mayor was also there)
  • He's like a God in his hometown, and he soaks it in living there like a normal human being


The welcome to Tavullia, his native town, shows "welcome" with Valentino Rossi's image. Even the "official" placard shows his racing number

  • Besides by attracting tourists, he gave back to his community by developing his own business, and headquartered it in his native town, where he's the biggest employer (he developed, championed, and marketed his own brand first, then took over the marketing and merchandising of other riders as part of his business)
    • Touring the facility and the canteen, which he says it's an important place for socializing, the chef employee says "he's a fantastic man, really, we love him". Another one says "we are kind of a big family, and this is because of him. He's not a boss, he's a leader"
  • Built a state-of-the-art dirtbike racing track ("the ranch") near his hometown, where he developed a large community of young upcoming future racers who, again, look up to him as a God.
  • Launched his own motorbike racing team, where he places the best guys from his own talent pool (some of whom are already winning races)

There are certainly many ways of being socially successful and different styles fit different people.

But this is certainly a peak level for anyone who enjoys long-term communities and friendships.

Valentin, John Freeman and 2 other users have reacted to this post.
ValentinJohn FreemanKavalierleaderoffun
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That is one great example of social success built on skills, value-adding and hard-work!

Thanks for sharing, Lucio, that is inspiring! :)

Lucio Buffalmano has reacted to this post.
Lucio Buffalmano

Thank you, John!

It is quite an inspiring case study indeed, I was even pondering if it might be article-worthy, with a few more lessons learned and best practices that one may adopt.

John Freeman has reacted to this post.
John Freeman
Community, new content and Confidence University now available here.

That seems like a great idea to examplify TPM principles :)

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