Never Eat Alone claims that success hinges around people: the pepole you know and the people you can get to know. And it teaches readers how to network and how to increase your success with people and through people.
- Business is about people
- You can’t go far alone
- You should treat networking seriously for what it is: one of the most important tools for success
Never Eat Alone – Summary
About The Author: Keit Ferrazzi is an Italo-American entrepreneur, speaker and author.
Ferrazzi says that a lot of problems, even in business, are not business problems but people problems. And he made people the focus of his career.
The Mind-Set of Networking
- You can’t go very far alone
- Seed relationships today to enjoy tomorrow’s fruits
- Ask! You need to ask
- The power of network grows exponentially
- To get: give
Smarts, talent and resources all matter. But they still won’t do much by themselves without good people around you.
Business is a human enterprise.
When you strip any business, at its core, is always about people dealing with people. People selling to people, people working with people, people hiring people etc. etc.
Connecting for Options
Why would you want to connect with more people?
Many reasons, Ferrazzi says.
- Financial safety
- Career options
- Control over one’s life
Ferrazzi says that in a world of shifting employments and shorter stints, connecting replaces the old loyalty and security that big organizations used to provide.
This is an idea I espouse as well to give yourself more power and control over your own life (read: how to deal with a bad boss).
Relationships Are Give and Take
Giving and taking are interlinked, you can’t just do one or you’ll only do half the equation.
A network functions only as long as the different needs are recognized and met, and that’s at the core of the give and take.
Finally, Ferrazzi proposes that you focus on giving first without keeping scores. The more people you help, the more help you will receive.
And he paraphrases Kennedy in saying “don’t ask what people can do for you, but ask what you can do for them” (albeit that was a big political manipulation).
Adding People to Your Goal Setting
Keith Ferrazzi proposes a goal setting path with a twist: adding people to it.
Devise your goals in the next three years, then break it down by months and smaller goals.
Then connect those goals to people who can help you obtain them.
The last step?
Find what you can give these people and how you will reach them.
Never Eat Alone: Stay Visible
Never eating alone means to keep your networking schedule always full.
One connection might not pan out, but you must have another 6 engagements just like that lined up over the week through breakfast, lunches or after work events.
As an up-and-comer you must do the legwork: stay visible, connect and network.
- Do your homework: know what they’re like before meeting them
- Follow up: but remind what you can do for them, not the other way around
- Be authentic: Ferrazzi says vulnerability is one of the most underrated traits
- Treat gatekeepers well: they’re often close to the decision makers
- On events: help organize them and speak there
- Relationships are like muscles: the more you use them (give & take) the stronger they get
- Connect with connectors: those people who know everyone
- Exchange networks: everyone in your network is a door to a huge network; help them with yours, they’ll help you with theirs
- Quality time for deeper relationships! What are they about? Health, wealth and children are usually what matters most to people
- Ping! The network will die unless you keep in touch. Pinging is grunt work, but it’s what keeps your network alive
How to Give Value
To develop a good network, you need to be a valuable person for others.
Here’s three tips:
Ferrazzi says that to be interesting, you need to have some uniqueness.
Talking about events and stuff is not enough, have an opinion on them instead.
Forget about job titles: what’s your expertise? Become a master at something so that you can bring expertise to the table.
Once you know who you are, what you stand for and what’s your expertise: build a compelling story around it.
Develop a Brand
A brand is what everyone thinks of you when they see you or hear your name.
Here’s a few tips to develop a good brand:
- Distinct Message
Have a clear message associated to your and to your name.
- Package the Brand
Visuals matter more than words. Be polished,
- Stay True to It
Look the part and live the brand (also read Start With WHY)
Keith Ferrazzi strongly recommends you find mentors.
A mentor, different than a coach, is someone who is emotionally invested in you. Someone who really wants to help you and see you grow.
The key to finding a mentor, as usual, is looking for what you can give them.
I also recommend you read Mastery by Robert Greene for more on mentors.
Networking is not a zero sum game
Real Life Applications
Give, Share & Feed
Share your contacts, make intros, give to your network.
Making contacts will become a fool’s errand unless you stay in touch with them. Ping your network from time to time to keep the relationship alive.
Keep a full schedule!
Always keep a full schedule of people you meet. From meeting people for breakfast to lunches to after work events, always be on the go and always exchange contacts.
Keep a file!
Keep a file of the people you meet. I do it, and I write some key info of people I see daily or whom I deem worthy.
Don’t be afraid of approaching big names
Another big takeaway for me is a powerful reminder that people are people. It doesn’t matter what their business card reads, we all want the same thing and we all equally appreciate people who connect with us and care about us.
So do connect with the bigger names in the room.
Several passages are a bit too much about the author and his accomplishments.
Albeit Ferrazzi tells you to give and not keeping score, ultimately that’s not what he’s angling for. Connections for him as for your own utility. Which is normal, but it somewhat came across a bit too egotistical and self-referential at times.
“Never Eat Alone” is a powerful reminder on something that is too often forgotten by many: business is about people.
Anything people do, as a matter of fact, is about people. People are always central to anything.
It’s both easy to read and useful, I can recommend it.