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Biden mistake: "we're going to a dark winter"

This is Biden's election to lose.

But he's not helping himself any by presenting himself as the "fact-checker" and turning into the candidate who delivers the "harsh truths":

Biden: We're about to go into a dark winter. A dark winter.

Politics is about making people excited to vote for you.
Who wants to run to the ballot for the "dark winter" candidate?

And:

Biden: he says "don't worry, it's going to be over soon. Come on. There isn't another serious scientist in the world who thinks it's going to be over soon (another?)

If you've gone through PU, you maybe remember that "come on" is the crying rally of the powerless.
When you can't present your own course action and when you can't change reality, then you complain about those who actually can with the "come on".

But that's not the biggest issue.

The biggest issue is the negativity that sometimes transpires from Biden.
Negativity doesn't win elections.

Who wants to vote for a politician who promises a "dark winter" ahead?

For all the high-paid consultants he must have on staff someone must have known the basics of political campaigning?

More optimistic politicians win more elections.
And that has been shown by several studies that linked political results with the politician's levels of optimism/pessimism (CAVE method, see Martin Seligman, 1991).
And that was especially true in the US, where the culture is more in line with the can-do attitude and positive talk.

Have you read the forum guidelines for effective communication already?
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