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Drop vanity metrics, likes, and logos: do the REAL work

This post from AR made me think on how easy it is to get sidetracked on the BS:

As if one more like, on Facebook of all places, was going to do anything for his startup.

It's common for people to focus on vanity metrics such as likes or followers.
Sometimes, it's a way of fooling yourself you're actually working on your dreams, while instead, you're just looking for ways to feel good, while avoding what's more effective.

Why the avoidance?

Because, of course, what's most effective often requires doing things that are more difficult, challenging, and, biggest fear of all, that your precious idea might not be financially viable -or not as easily achiavable as you thought-.

This other acquaintance of mine sent me this message the other day:

She: what do you like most (sent an attachment with 4 different professional logos)
Me: the second, but honest opinion: quit the logo, and start selling

That lady has done nothing to test the market, but hired a professional designer for her non-existing business.

That's cool if you got good funding and a team doing that for you... But if it's you starting something, focus on what really matters.
Instead of doing a logo, this lady could have prepared her favorite food and gone to the food market in front of her house to sell it, and see what reactions she'd get.

As to this day, almost 4 years after its inception, this website has no professional logo, less than 1k likes on all social media combined, and is represented by the ugliest business card ever -which its founder never once used for business, BTW-.
But it's a financially viable business.

Stef and selffriend have reacted to this post.
Stefselffriend
Have you read the forum guidelines for effective communication already?

Can we see a photo of the business card :)?

Quote from Stef on April 13, 2021, 5:27 am

Can we see a photo of the business card :)?

Front side:

And back (might remove the back later to avoid spam):

Edit: removed

Matthew Whitewood and Stef have reacted to this post.
Matthew WhitewoodStef
Have you read the forum guidelines for effective communication already?

Jaja i dont think it is ugly, just extremely minimalistic!

Ali Scarlett and Matthew Whitewood have reacted to this post.
Ali ScarlettMatthew Whitewood

Reading a book and this thread sprang to mind!

I'm learning quite a bit from this book:
The Psychology of Sales Call Reluctance: Earning What You're Worth in Sales

I have sales call reluctance, especially when cold calling.
I feel motivated with a goal, but there's still fear.
My main archetype is telephobia.

There were other archetypes I resonated with.
Stage fright to an extent, but I got much better through joining Toastmasters during my University days.
And Yielder (too submissive) through assertiveness training.

Who are the People Who Focus Too Much on Vanity Metrics?

People who are obsessed with vanity metrics can be said to have the archetype of Hyper-Pro (protension).
They are trying to compensate for secret doubts they have about their worth and acceptability.
For Hyper-Pros, projecting a successful image is step one.
Step two is defending their image.

Imposters

To qualify as having sales call reluctance, you must have the characteristics:

  • Motivated - You are not reluctant to do something if you don't even want to do something
  • Goal-Oriented - If you are disorganised and without a goal, can you really say you are reluctant to hunt down prospects?
  • Well-Informed - If you don't know what you are selling, can you be reluctant to sell?

Otherwise, you are not really call-reluctant.
You are one of the following imposters:

  1. Low Motivation - Low Motivation, High Goals = All Talk, No Action
  2. Goal Diffusion - High Motivation, Too Many goals = Too Many Irons in the Fire
  3. Low Goals - High Motivation, Low Goals = All Dressed Up, But No Place To Go
  4. Information - High Motivation, High Goals, Low Training = I'll Prospect When I Know What To Say

Got to love the concise, simple explanations.

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