Quote from Ali Scarlett on February 9, 2023, 5:01 pm

More ideas:

• Current Headline (54): Teacher-Pupil Frames: Why (Some) Teachers Are Takers
• New Headline (84): Why Some Teachers You See Are Takers (Teacher-Pupil Frames)

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• Current Headline (53): The 4 Stages of Eagle Self-Development
• New Headline (71): The 4 Stages Of Self-Development To Become An Eagle

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• Current Headline (56): 5 Techniques To Say No (Polite, But Effective)
• New Headline (75): 5 Polite, Yet Powerful Techniques To Say "No"

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This was one case where I did agree with them that this new headline is (or at least feels, to me) better:

• Current Headline (51): Why Balance Is Most Seductive
• New Headline (84): Why Peak Attraction Is Really In The "Seductive Balance"

Quote from B on February 9, 2023, 10:30 pm

Hi Ali,

I'm no expert on this, just going with my feelings:

Quote from Ali Scarlett on February 9, 2023, 3:21 pm

• Current Headline (45): Marketers’ Manipulation: 14 Tactics (Tai Lopez Case Study)
• New Headline (87): How Expert Marketers Manipulate People (14 Tactics From Tai Lopez)

The "New Headline" feels better, more interesting.

• Current Headline (53): What Is Gaslighting? 17 Signs (& Solutions)
• New Headline (76): 17 Key Signs of Gaslighting & How to Deal With Them Effectively

Again the New Headline feels more practical.

Quote from Ali Scarlett on February 9, 2023, 5:01 pm

• Current Headline (54): Teacher-Pupil Frames: Why (Some) Teachers Are Takers
• New Headline (84): Why Some Teachers You See Are Takers (Teacher-Pupil Frames)

The Current Headline feels better.

• Current Headline (53): The 4 Stages of Eagle Self-Development
• New Headline (71): The 4 Stages Of Self-Development To Become An Eagle

New Headline feels better, more practical.

• Current Headline (56): 5 Techniques To Say No (Polite, But Effective)
• New Headline (75): 5 Polite, Yet Powerful Techniques To Say "No"

I feel they are more or less the same.

• Current Headline (51): Why Balance Is Most Seductive
• New Headline (84): Why Peak Attraction Is Really In The "Seductive Balance"

To me the Current Headline feels better.

Quote from Ali Scarlett on February 9, 2023, 11:20 pm

Thank you, Bel!

Quote from Lucio Buffalmano on February 10, 2023, 1:46 am

Thank you Ali!

These are golden and will adapt most of these right away.

Two quick further considerations that sometimes go into choosing a title:

1. What's already working VS what gets a high score: For example, if you search "gaslighting" you'll see that the #1 result and most of the results on page #1 on Google start with "what is gaslighting?".
   That's because most people are looking for that exact keyword, and chances are Google is rewarding the pages with high CTR, which also happen to have that exact keyword.
   Call this strategy "align with the proven".
   Of course, it's entirely possible that a strategy based on differentiation may work even better. Something I also considered and may be worth a try. On the other hand, when you don't want to assign too much time to it, the safer "align with the proven" approach may make more sense because the differentiation approach tends to be something like "20% chances of beating everyone else, and 80% chances of doing worse". So my strategy was to "align with the title, but do better with the content and (hopefully) outrank them by keeping readers on the page for longer"
2. Technical titles VS ranking titles: I personally feel -and may be very wrong- that an article like "teacher-pupil frame" will not drive any traffic from Google because nobody searches those terms. So in that case, the article is more for explaining and defining a new concept, than to drive traffic. That's why the title may seem "boring": it's more like a dictionary entry (and part of the dictionary series).

BUT,

With #2 you managed to combine BOTH the definition/name AND the more appealing title.

So that was really good and may also end up following your advice on that one.

Overall, GREAT stuff, thanks man!

Quote from Ali Scarlett on February 10, 2023, 3:11 am

Awesome, glad you like it mate.

And, yeah, those definition ones are harder. For example, was thinking about this one today:

• Current Headline (53): The Law Of Optimum Balance
• New Headline (69): How To Reach Peak Effectiveness For Your Traits (the Law Of Optimum Balance)

It scored higher, yet it's still in the orange.

And yet, if I adjust the wording further:

• New Headline (72): How To Actually Improve Your Traits (the Law Of Optimum Balance)

It reaches the green now (and still makes sense), but it also feels like it's missing an important detail (improving a trait and improving a trait's effectiveness are different things to me).

Quote from Lucio Buffalmano on February 10, 2023, 4:26 am

Yeah, great point.

Considering that the "green" can be a psychological effect since from 53 to 69 you got the most gains, the orange "How To Reach Peak Effectiveness For Your Traits (the Law Of Optimum Balance)" may make the most sense.

BTW, I think you're a lot better at this Ali, so now you can also modify the titles yourself based on either what you feel, and/or the feedback you get here.

Quote from Ali Scarlett on February 10, 2023, 7:49 pm

Thank you, Lucio, and I do feel a certain satisfaction reaching the green, so I need to be consciously aware of when it might not be a value-giving metric/score to strive too hard for.

Would be curious to hear what you think about this:

• Current Headline (56): Naive Self-Help: 10 Most Dangerous BS To Avoid
• New Headline (90): 10 "Useful" Self-Help Ideas That Are Actually Naive

It reached all the way to 90 (and the green) and I think it achieves that "solid description with appealing title" mix.

But, would be curious to hear if you—or anyone reading this—disagree that it's a better/more optimal headline.

Also, I sometimes wish I knew how the algorithm is making its scoring decisions. Take this one for example:

• Current Headline (53): 10 Steps To Prepare Your House For A Date (Seductive Environment)
• New Headline (76): How To Prepare Your House For A Date (10 Steps To A Seductive Environment)

I hardly did anything, only really switched around the wording so it starts with a "How To" and it automatically received a higher score.

So, I'm a bit skeptical which is a part of why I think this feedback is important (and made sure not to claim this tool is the best way to great SEO headlines out there).

Quote from Transitioned on February 11, 2023, 12:22 am

@aliscarlett

Those headlines are great.   I wonder in line with the actionable format on this one:

" Why Some Teachers You See Are Takers "  could we include some action word e.g.

"Spot Teachers who are takers"

Quote from Lucio Buffalmano on February 11, 2023, 12:52 am

I think those are great, Ali!