Quote from Lucio Buffalmano on April 9, 2023, 11:36 am

Some edits largely based on Alex Hormozi's course:

• Bonuses: added more now + added the price value (Alex recommends the bonuses' price to exceed the course price)
• Guarantee: new wording (in large part based on Alex advice) and brought back the "modular money-back guarantee" (ie.: you name what it was worth to you)
• Scarcity principle block as the last block: this was in the old copy, and I now added it back with a different (and hopefully better) picture and more straight copy

If anyone has any feedback, happy to read.

Quote from Ali Scarlett on April 9, 2023, 4:38 pm

Hi Lucio,

I love it!

It sounds like Hormozi's free course might be giving more value than B School so far :).

Some thoughts:

1. Mach Negotiations ($10.000+ Value)

This is probably a minor thing, but I prefer when thousand-dollar amounts are conveyed with a comma rather than a period.

On the copy side, do you think maybe it should be completely spelled out ("Mach" to "Machiavellian")? Some may not know what "Mach" is.

And, going further on the copy,  I'd make a few punctuation and wording adjustments:

By the time this bonus module unlocks, you’ll be ready for the next levels of strategic thinking (using the plural form "levels" makes it sound like there's more value to be received here). You’ll learn to apply social and deal-making negotiation techniques that make a (adding "a" for grammar) real-dollars difference in your life, career, and business (by specifying three different domains, it shares the multiple applications of this module which further highlights its value). The 10k+ value is conservative—it gained and saved us far more (now, this part makes more sense...of course it saved you a lot more if it unlocks multiple levels of strategic thinking and delivered results in multiple domains). (And more than just money, but also invaluable time and peace of mind.) (Made this part its own sentence in parantheses because it's a different point that's probably not the main benefit the reader is looking for, but still good for them to know and consider.)

2. Private Community ($899 Value)

You will gain access to the private, alumni-only area of the forum with more advanced case studies we can’t share publicly. You will also be able to write, ask questions, comment, journal your growth, and share your challenges and successes with the community. (Lucio may also reply.) (I'd make this part about Lucio its own sentence as well. It's a great value-add, however, it comes across as a different point from the others in the paragraph, and it's not guaranteed.)

3. Power Toolbox ($299 Value)

You’ll get potentially life-changing assessment tools (e.g.: “measure your manipulation awareness” and “find out if you’re being manipulated“) ("i.e" tends to mean "in other words" in english, which causes the sentence to come across like they'd only be getting those two things in the parantheses. E.g., however, translates closer to "for example", which would mean that those are just two examples of the many things they'd be getting in the Power Toolbox), people and social opportunity tracking tools (I'd change it to the singluar form "opportunity" for grammar), and action guides to turn your (added "your" for personal relevancy) wisdom into real-world results.

4. “Last 1% Bonus Module” ($199 Value)

This (I'd change to "this" for grammar + better communication) last leveling-up module adds the mindsets, strategies, and techniques of the top 1%—even if you start as the underdog (using an actual "em dash" rather than a regular dash and removing the second one beside the period). You’ll learn how to handle some of the most challenging social situations to the point where you will hope to be challenged.

5. Ultimate Power ($199 Value)

The best mindsets, strategies and techniques for mental self-development (from the best books and research). Scientifically vetted and field tested, this is the last book you may ever need on self-development (removed the parantheses because this is relevant and important/persuasive enough to deserve to be part of the sentence).

Hundreds of the very best books went into this guide, saving you hundreds of dollars and entire days of time.

6. 7… Wealth Guide & More ($199 Value)

6. 7… Wealth Guide & More ($199 Value)

I'd remove the "7...".

It was confusing to me at first and then when I finally realized/understood what it meant, it felt too "try hard" to make the bonuses look more valuable.

Better to probably trust that the reader will believe there's more when you say "& More".

And, to emphasize that "& More", maybe that's where the ellipsis could go:

6. Wealth Guide ... & More ($199 Value)

As far as the copy:

The best strategies and techniques on making and growing money (from the best books and money expert authors). Critically analyzed and real-world tested, this is the last book you may ever need on personal finance and investment (one again, removed the parantheses because this is relevant and important/persuasive enough to deserve to be part of the sentence).

Hundreds of the very best books went into this guide, saving you hundreds of dollars and entire days of time.

---

Will share my thoughts on the "'You Can’t Lose' Power Guarantee" when I can get to it later.

Quote from Ali Scarlett on April 9, 2023, 5:10 pm

Quote from Lucio Buffalmano on April 9, 2023, 11:36 am

Some edits largely based on Alex Hormozi's course:

• Bonuses: added more now + added the price value (Alex recommends the bonuses' price to exceed the course price)

Just realized (reading back to older posts in this thread) that we actually talked about the pricing in Bonuses before from Cialdini's work.

Cool to see the congruency across the work of two experts.

Quote from Lucio Buffalmano on April 9, 2023, 7:13 pm

Awesome, awesome stuff!

Thank you so much, Ali!
Implemented it now.

Quote from Ali Scarlett on April 12, 2023, 2:12 am

I had a personal feeling I wanted to share quickly:

Experts Explain Why Learning Power Dynamics

This part is grammatically incorrect. Lucio, did you mean something like, "Experts Explain Why Learning Power Dynamics Is Necessary?"

If so, my personal feeling would be to change that part to something like:

Experts Explain Why You Need to Learn Power Dynamics

Also, I'd rearrange the order of the expert videos to:

1. Charlie Houpert on the left: people read from left to right. So, it may be better to reorder the expert examples from least to most authoritative (due to choice psychology, see below).
2. Robert Greene in the middle: he's the popular pioneer of research on power and as the most familiar face for it, will probably be the example people gravitate to the most. So, maybe better for it to be front and center.
3. Jordan B. Peterson on the right: as possibly the most influential philosopher of our current decade for men, his messages are often considered advanced and high-level, so I'd place him as the "most authoritative" (even if it's not really so for the specific topic of power).

Here's the choice psychology I'm thinking of (from Nick Kolenda):

So, perhaps it might make sense to organize the videos based on this logic.

When they choose the middle video to watch and it's Robert Greene, they may get the clearest sense of what PU aims to do.

Now, back to the latest updates:

“You Can’t Lose” Power Guarantee

I liked it at first, but now I'm wondering if there are other ways we could characterize it so it has a more positive sentence structure.

For example:

1. The "You're Sure to Win" Guarantee
2. The Sure-Fire Power Guarantee
3. The Foolproof Power Guarantee (albeit, not to sway any decisions, I'm not a huge fan of this one)

And, on the following copy:

You can only win with Power University.

Listen out:

We’re not asking you to decide "yes" or "no" today (added quotation marks). We’re asking you to make a fully informed decision.

The only way you can make a fully informed decision is on the inside, not on the outside. (You wouldn’t buy a house without walking in, right?) (Separated the sentence in parantheses into its own sentence.)

So (added a comma), you get on the inside and you can take a look (I think this phrasing better continues from the analogy of being "allowed in the house and free to look around", something not all courses/programs offer).

Since we developed, structured, and refined Power Univeristy with you, the learner, in mind, we know how to get the most out of it and all we ask is that you don’t skim the lessons. Give it a true chance to transform your life. (And, for full upfront info, also keep in mind that some of the most valuable lessons will also unlock after 30 days.) (Reworded most of this part to emphasize the investment that went into PU's development and expand on the reasons for avoiding skimming.)

When you (changed "you'll" to "you" for grammar) realize it’s a pot of gold, that’s when you can decide to keep it or not (de-emphasize persuasion techniques: emphasizing their freedom to choose).

And if you’re not happy, we're (changed to a conjunction to match the "you're" conjunction) not happy, and you get your money back.

Here’s the cool thing: you’re in full control of everything (we believe in empowered individuals here). So, you tell us what it’s worth to you within those 30 days (continue the "30 days" format to keep the message consistent that they have "plenty of time"), and we’ll send you back the difference (and yes, you can decide the full refund amount as well).

This is the high-power deal we'd love to offer to you: you only have upsides (removed comma) and you can only win (even in the worst-case scenario).

So (added comma), try it out for 30 days, and if you are not becoming an empowered, higher-value, more effective person, get your money back.

Happy to read any thoughts.

Quote from Lucio Buffalmano on April 13, 2023, 7:35 pm

Quote from Ali Scarlett on April 12, 2023, 2:12 am

I had a personal feeling I wanted to share quickly:

Experts Explain Why Learning Power Dynamics

This part is grammatically incorrect. Lucio, did you mean something like, "Experts Explain Why Learning Power Dynamics Is Necessary?"

If so, my personal feeling would be to change that part to something like:

Experts Explain Why You Need to Learn Power Dynamics

Also, I'd rearrange the order of the expert videos to:

1. Charlie Houpert on the left: people read from left to right. So, it may be better to reorder the expert examples from least to most authoritative (due to choice psychology, see below).
2. Robert Greene in the middle: he's the popular pioneer of research on power and as the most familiar face for it, will probably be the example people gravitate to the most. So, maybe better for it to be front and center.
3. Jordan B. Peterson on the right: as possibly the most influential philosopher of our current decade for men, his messages are often considered advanced and high-level, so I'd place him as the "most authoritative" (even if it's not really so for the specific topic of power).

Here's the choice psychology I'm thinking of (from Nick Kolenda):

So, perhaps it might make sense to organize the videos based on this logic.

When they choose the middle video to watch and it's Robert Greene, they may get the clearest sense of what PU aims to do.

Now, back to the latest updates:

“You Can’t Lose” Power Guarantee

I liked it at first, but now I'm wondering if there are other ways we could characterize it so it has a more positive sentence structure.

For example:

1. The "You're Sure to Win" Guarantee
2. The Sure-Fire Power Guarantee
3. The Foolproof Power Guarantee (albeit, not to sway any decisions, I'm not a huge fan of this one)

And, on the following copy:

You can only win with Power University.

Listen out:

We’re not asking you to decide "yes" or "no" today (added quotation marks). We’re asking you to make a fully informed decision.

The only way you can make a fully informed decision is on the inside, not on the outside. (You wouldn’t buy a house without walking in, right?) (Separated the sentence in parantheses into its own sentence.)

So (added a comma), you get on the inside and you can take a look (I think this phrasing better continues from the analogy of being "allowed in the house and free to look around", something not all courses/programs offer).

Since we developed, structured, and refined Power Univeristy with you, the learner, in mind, we know how to get the most out of it and all we ask is that you don’t skim the lessons. Give it a true chance to transform your life. (And, for full upfront info, also keep in mind that some of the most valuable lessons will also unlock after 30 days.) (Reworded most of this part to emphasize the investment that went into PU's development and expand on the reasons for avoiding skimming.)

When you (changed "you'll" to "you" for grammar) realize it’s a pot of gold, that’s when you can decide to keep it or not (de-emphasize persuasion techniques: emphasizing their freedom to choose).

And if you’re not happy, we're (changed to a conjunction to match the "you're" conjunction) not happy, and you get your money back.

Here’s the cool thing: you’re in full control of everything (we believe in empowered individuals here). So, you tell us what it’s worth to you within those 30 days (continue the "30 days" format to keep the message consistent that they have "plenty of time"), and we’ll send you back the difference (and yes, you can decide the full refund amount as well).

This is the high-power deal we'd love to offer to you: you only have upsides (removed comma) and you can only win (even in the worst-case scenario).

So (added comma), try it out for 30 days, and if you are not becoming an empowered, higher-value, more effective person, get your money back.

Happy to read any thoughts.

Awesome as always, Ali!

I skipped the "or not" in "you can decide to keep it" because I f feel that ending on a positive and assuming a positive may be better.

All the rest is now implemented.

Quote from Gguwad on April 15, 2023, 1:22 pm

The Power University website is sketchy. If I wonder why I bought it was because blog was really award winning for me, and the review of Charisma Academy also spoke to my heart.

But the truth is, I probably wouldn't buy it if the landing page and recommendation from a friend was all I saw.
I showed it to two people I know as they were interested by the idea, one of them started doubting "Well, how do you know this works, and it isn't just some guy saying it works so buy it". Only after he started reading that Lucio is researcher, that had bigger companies talk about the content of ThePowerMoves he started to think it's legit.
Another guy just simply say it looks like a scam, and I find on reddit this is often the sentiment, it just doesn't look professional.

The problem is, modern webpages have a high standard, the uneven elements next to each other, low quality images, awkward spacing makes the website and in the end also the product look subpar as visitors expect a expensive and high quality product to be presented in a high quality way. And if someone ( and most people are like that ) won't find time to check it out more, they will simply go somewhere else.
Charisma Academy course for example while not looking great is still more consistent and well made, and if we compare elements from Power University to truly well made website we should see the difference:
This:
And example of the same element from Wordpress:

It's quite evident, isn't it?

And there's no real quick solution, because one needs experience to create a good design and then implement it. And truly for someone like Lucio learning development instead of polishing his product and creating content is just bad use of his time, it will be hard to reach experience of good graphic designer or developer who was doing it few years already without a lot of time.
What I would suggest is to hire some SEO company or maybe designer who is also a developer to improve the website, it's looks and function. It may be quite costly but it's worth it, it's not unusual where I work that a client got 200% higher or more traffic on their website ( some even got 10x more traffic! ) and because this website already has high quality content, just better way of presenting it would give it far more attention.

And who would not want to make more people learn about the concepts here, become higher quality which gives everyone more possibility of win-win?
That's what I would do if this was my website but I don't have complete knowledge and things may be more complex, it may be just too costly or there is a factor I don't know about, so, I rest my case.

Quote from Lucio Buffalmano on April 15, 2023, 10:23 pm

BOOM!

That was really great, straight-up no-chaser feedback.
Thanks DGX37, needed to hear it.

Edit:
If anyone shares the same feeling, especially for the "scammy" or "unprofessional feel", do let me know.

Quote from Lucio Buffalmano on April 19, 2023, 1:13 pm

I'm repositioning PU's pitch to be more focused on a specific niche.

So far I identified this niche:

Good people who need to learn how to be bad.

Not become bad, but add that layer on top of their win-win preferences.

Good people who want to maintain their moral virtue and win-win predisposition while also empowering themselves, achieving their goals, and winning in life.

The reasons:

1. It may have not been obvious before, especially for first-time readers
2. It's largely true and better reflects the essence of TPM, including the "eagle" final ideal (of course, this doesn't chagne the fact we always describe reality first and foremost)
3. It addresses at least one more objection: those who think it may be manipulative / bad. Yes, it may turn off those who feel that angle is naive and seek a no-holds barred course on how power/manipulation works. However, I'm not sure which group is bigger. Plus, many in that latter group would prubably understand there's more in it for them than in any other course, despite the presentation
4. It may help evade some search engines penalties or trust score issues (TPM was blocked in several public wifis I tried)
5. Alex Hormozi convinced me it's better to target a niche, rather than keep it general

If anyone has any feedback, happy to read.