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The Challenges of Marketing ThePowerMoves
Sounds an awesome alternative to A/B test!
I think I'll do so indeed and share the results.
Probably I'd swap "make friends" -which sounds like entry-level standard social skills and TPM would be more "gain status" or something along those lines-.
I'd keep the "more friends" part because it's a specific benefit that's easy to visualize (which helps with "fluency of consumption imagery").
The "gaining status" verbiage forces one to think, "What would my life look like with more status?" and then they'd have to assume it may lead to more friends.
(It'd be one thing if TPM had a lot of competitors teaching how to raise status because then the idea and outcome would be more well-known. But, since it doesn't, that area of having to assume is where the copy could become less persuasive.)
Maybe this could also be a general rule of marketing:
The more simple we keep the copy, the more simple it will be for the reader to comprehend (and envision), and the more likely they'll be to opt in.
Edit:
Added the "general rule" part.
Yeah, that makes a lot of sense, Ali.
And maybe I should better learn to step aside from my shoes.
If I'd see a course advertising "more friends", I'd think... I better not say it publicly, but it's not positive :).
To take the other side of the argument, TPM may tend to cater and appeal to those a bit more advanced folks.
Or, at least, to those who have read a few articles first and want the more advance power-related results -like status-.
So yeah, you make a great point and after you say that, I'd also definitely test that as well.
Until a test is done, it's all interesting hypothesis to be tested.
Then the final word goes to the data (but I know you know that).
Awesome!
What about "better friends"? Implies the high-value/high status.
Hello team TPM,
I saw this video and thought about you:
It displays the product and at 1min it shows people's reaction to it at the end. So it shows quite a sizeable sample and increases credibility.
So the idea would be a quick cut of people talking about their PU experience. Due to my profession, I prefer to stay low key. Otherwise I would have proposed to testify in video.
Also a feed-back on the copy page/landing page (the one with a lot of scrolling down).
I think it is just awesome. I feel it's now at 95-99%. It will be challenging to improve now I feel. What I think is great is the progression and addressing the objections, among other things. Also the placement of Lucio's story is perfect I feel. It's after the product and it makes sense like that to me. Maybe this feed-back is useful somehow. Available for more input in any case.
My perspective.
Quote from Ali Scarlett on January 12, 2024, 4:18 pmQuote from John Freeman on January 11, 2024, 11:54 am(...)
Most people just don't have the intellectual capacity to understand the value of it...
(...)
I think most people see the value of it after they join. It's while they're still looking through the window that the value of PU may be harder to see since that requires good marketing.
I was recently wondering how Robert Greene managed to get so much attention for his book, 48 Laws of Power, when it wasn't marketed as a leadership or social skills book, but strictly as a "power book." (And if you Google "what is the 48 laws of power book about" many of the top searches will give you the answer that it is indeed a book on "power." So most people see it as a "power book" and decide to buy anyway based on that description.)
Turns out, it actually didn't get much attention at first (feel free to watch up to 9:30):
People read it and tried to keep it quiet (which is a similar occurrence here, people only wanting to leave testimonials anonymously and keep the course mostly to themselves to gain a competitive advantage). This caused a cult following in Greene's case until he gained celebrity endorsements.
So, I think it's more than IQ, I think it's also awareness.
Most people didn't know about Greene's book until celebs started talking about it. Similarly, SEO may not be enough to get PU out there (which may lend validation to Lucio's recent efforts on YouTube Shorts).
Quote from John Freeman on January 11, 2024, 3:36 pm@lucio: during the book he speaks 5-6 times of turkeys and eagles. Reading here maybe or just similar thinking?
Amazon has the book listed as being published in 2016, so it could be a coincidence (and we could say "great minds think alike" :).
However, it's also possible to update a book without changing its listed publication date, so I wouldn't rule out the possibility (and it wouldn't be the first time someone took an idea from TPM and didn't give credit).
OFF-TOPIC
Awesome analysis, thank you for sharing, Ali.
I think there may be another issue here:
most people do just enough research to stumble upon the first "good enough" website/channel/guru.
But the creators themselves do look a bit deeper.
And they're not the ones least likely and willing to share and give credit.
That "taking inspiration from TPM" is something I've noticed several times besides the ones we mentioned here in the forum.
It's rarely pure plagiarism that you can just say "he copied-pasted TPM's snapshots".
Or easier to spot cases like almost did the exact same video, or "put lesser known non-manipulation books in best manipulation books list" that never even existed before TPM published such a list.
But concepts or keywords I had never heard before in the industry -the same reason why I started TPM-.
Then coming in veeery similar formats from various creators.
Or sometimes "gurus" address, and defend against certain criticism.
Or better explain their position against criticism that was very specific and straight from one of TPM's reviews -one was Rollo Tomassi, where he explained why the criticism that "numbers didn't add up wasn't correct". A very specific and detailed criticism from our review. His counter-point was even more nonsensical BTW :)-.
Actually, one of the reasons I decided to get in YB a bit more seriously was to address this issue -besides the recent SEO struggle, of course-.
To avoid that various teachers/marketers/gurus could "take inspiration" from TPM without cre because it was too niche for their own audiences to realize.
I'm biased and may see a lot more than it's actually there.
Still, that doesn't completely invalidate the observations.
