The Challenges of Marketing ThePowerMoves
Good idea, Lucio.
Personally, rather than having that link point/direct users to the change log (which is a totally different page—taking users away from where they can make the buying decision), I might have it scroll users down to the FAQ section where we can add a new FAQ at the top.
Maybe something like, "Is Power University constantly updated?" followed by information that supports your idea here on discouraging the purchase of cheap (and almost always outdated) knockoff versions.
Happy to read any thoughts.
BOOM!
Genius idea, Ali!
Thank you so much, I'll go for that one.
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For the future I'm considering to look into some (hopefully) proven template.
These sone from Tai Lopez for example may offer a good mix of fast and (hopefully, I don't fully trust the guy) tested:
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TPM recently opened up opportunities for people to receive one-on-one coaching from Lucio himself.
The major reason Lucio gave was so he could better understand his audience.
I started wondering today if as we publish more books based on TPM content, Amazon could also provide insight into the audience.
For example, going to Lucio's author page on Amazon, people who bought The Social Strategist also bought from these other authors:
So, checking out what types of authors those are may also give insight into the audience TPM's content tends to attract.
However, there's a big caveat.
Much of the data received will probably be based on the book's marketing more than the book's content.
For example, since we marketed TSS as an advanced social skills book, you'll notice that most of the other authors in that row above are social skills authors.
And that may be why authors like Robert Greene aren't on the list.
At the same time, this list is also taking into account sales from customers who bought TSS first (maybe liked the content on power dynamics), and then bought books from other authors.
So, maybe there's still some insight to glean here.
Preview of the upgraded salespage:
The designer broke the "black/white" alternate between blocks.
If anyone feels that it's better with the black/white format, do let me know (I'm really not sure about this)
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I personally like the black/white alternate. Feels masculine and professional.
I like less the light blue background for blocks of text.
Thank you so much, Bel, super helpful!
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New salespage is out:
Several more edits to go of course.
I'm thinking to make the white blocks very light grey to differentiate with the interspersed testimonials.
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Added one block to the homepage.
It's more than "just one block".
It adds a whole new angle.
Both in terms of marketing, but at a more foundational level, it's about mindsets and values.
Rather than selling or promoting the product, the frame is that good men have an obligation to empower themselves.
It's an important part of TPM's philosophy that so far probably wasn't stressed enough.
If anyone has any thoughts or feedback, happy to read.
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Love it!
Just to self-confirm again my obsession for details, I see two typos:
- more as*holes take us from all [take from us all]
- empowering yourself f is not only