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TPM YouTube channel feedback: what do you think?

#1 · July 16, 2021, 6:44 pm

Even though it's no longer a priority for Lucio right now, I had a recent thought.

I've already shared my thoughts on the headlines / copywriting, and Lucio acknowledged before how important that is for YouTube SEO.

This is thought is more from a "content presentation" perspective:

Content Quality + Presentation Quality = More Views

I think we intuitively understand this, but I'm not sure if the "presentation quality" aspect is being thought through enough yet.

Lucio: "Ultimate Power is not the type of book to read on a beach or sitting at Starbucks. Well, to be accurate, you can read it on a beach or at Starbucks or anywhere you want but it’s not the type of 'reading to enjoy' ebook."

That might work for a book. But, in the case of YouTube videos, there needs to be a "watching to enjoy" element in order to reach a broader audience for a higher view count.

And, that got me thinking, since the content is already heavy in advanced material, it can be overwhelming from an education perspective if the presentation of that content is in a teacher-style.

So, what if it was animated?

E.g.

Christopher Canwell took this approach and it's only one of many.

Another example is Proactive Thinker:

Could be a good test for one or two videos.

Lucio Buffalmano and Matthew Whitewood have reacted to this post.

#2 · July 16, 2021, 7:30 pm

I think it's a cool idea, Ali.

I can already imagine a first video experiment for that. Maybe with the title "power dynamics for dummies", mimicking the famous line of books.

That approach doesn't make the video-making process any easier though.

For a one-man show with no expertise in that type of video format, this is a project of a few weeks long.

Something I cannot afford right now with months-long of booked higher-prio stuff like website tweaks still going, sales funnels set up, PU upgrade, Ultimate Power upgrade, Seduction University launch.

BUT, here's where it can get interesting:

Anyone Wanna Give it a Try?

I throw it out there:

If anyone wants to give it a go at an introductory video on topics such as:

power dynamics
social strategies
dating strategies
office politics
frame control
...

I think there are already several people on this forum that can add value with a video.

And very possibly do even better than I do.

So I'm happy to find a way to profit-share and make it win-win.
Starting for example with: all revenues from the video people make goes to them, for the whole lifetime of the video.

Edit:
The offer also extends to "camera facing" video.
Happy to have a new face on the channel from someone who's also come a long way working on his emotional/social/power intelligence.

Ali Scarlett and Matthew Whitewood have reacted to this post.

Community, new content and Confidence University now available here.

#3 · January 1, 2022, 3:05 am

Quote from Ali Scarlett on January 1, 2022, 3:05 am
Coffeezilla recently released a video interviewing MrBeast on "how to go viral":

https://youtu.be/6pMhBaG81MI

And, I think there might be some takeaways that can be applied to the TPM YouTube channel.
Of course, there are the obvious points that MrBeast makes such as going for quality and quantity when creating and publishing content onto YouTube. But, I'll be leaving out those pointers because I feel like they're common knowledge that add little value here.
So, if you want all of the ideas that MrBeast shares, feel free to watch the video.
Otherwise, here are my thoughts:
#1. Minimize Drop-Off By Meeting Expectations Early On
[Minute Mark - 9:20]
MrBeast: "Your title and thumbnail set expectations. And, at the very beginning of the video, to minimize drop-off, you want to assure them that those expectations are being met."
Jon Anthony has a framework for defining which blogs have the most profitable niches by first looking at what he calls the "Three 'F' Framework."
The Three 'F' Framework basically states that people will take the time to read your content because they want help with these three things:
Finance
Fitness
F*cking
And, you can make sure you're choosing a niche that people will be drawn to by focusing on one of these three "F"s.
I believe that this framework can also apply to YouTube (maybe a fourth "F" would be "fun," since many people watch YouTube videos purely for entertainment value — but that doesn't apply to TPM as much in this case).
So, TPM's most popular video is "7 Easy Ways to Be Dominant in All Social Situations":

https://youtu.be/9GUz9OLYtzk

Notice:
The thumbnail sets the expectation that viewers will be able to learn how to get the dominance of a mafia-movie character.
The title sets the expectation that viewers will be able to learn ways to get that dominance easily.

And, the first few seconds meet expectations:
Gives you one easy way to be dominant right away.
Gives you trust in the presenter because he speaks dominantly.
Gives you an example from a mafia movie within the first 10 seconds.

An even better way to deliver this might've been:
Lucio: "Slow moves. Dominant people don't run, but move slowly. Look at this example from the Goodfellas..."
By giving the example of the Goodfellas and the explanation later, it could potentially reduce early drop-off even more because you're meeting their expectations sooner.
Now, the question to ask is, why did people click on this video? Is it because they want to be dominant only for dominance's sake?
I'd say that they likely want to be more dominant for help with that third "F," f*cking. And, I think that's where some of the videos with lower view counts could improve — taking into account the motivation of the audience.
Here's an example. And, albeit this video is recent (and a short), we might be able to learn a thing or two from it:

https://youtu.be/yjR_CB_DB5w

Notice:
The thumbnail sets the expectation of a video about Mike Tyson.
The title sets the expectation of learning what makes Tyson so powerful.

And, the people most likely to click that video are people interested in boxing, thinking that this video is about how Tyson became one of the most feared men in boxing by psychologically dominating his opponents before the match even began.
Instead, the first few seconds disappoint those expectations:
Gives you a law instead of an introduction about Mike Tyson's rise to power (which is what people might've most likely clicked for).
Gives you an explanation on self-development instead of an explanation on how to dominate psychologically in boxing (which is what the audience most likely to click on that video might've clicked for).

In the first example, the audience's motivation was probably dating. And, that expectation was met even if it wasn't explicitly said in the video that that's what the video is for.
In this second example, the audience's motivation might've probably been boxing content. And, that expectation wasn't met. (It might've helped weed out those audience members if instead of a thumbnail of Tyson in an interview — seemingly talking about his career — it was a more COC-like thumbnail.)

Another example, this time with a video that's not a recent short:

https://youtu.be/ZVbc4n7ZQ04

Notice:
The COC thumbnail and title set the expectation of a video analyzing the interviews and social interactions of Russel Brand.

But:
The first ten seconds give you, not a breakdown or analyses, but what seems to be a video essay.

Perhaps, a better start could've been:
Lucio: "This is the 'Russel Brand Method.' (insert short clip of Russell interacting with women who are expressing interest in him)
Then, Lucio could go into saying, "There are a few cons to his style here..." after actually showing his style.
Unfortunately, something came up in the middle of my writing this post. So, I'll leave it here and come back to it soon.
In the meantime, as always, feel free to leave your thoughts below.

Coffeezilla recently released a video interviewing MrBeast on "how to go viral":

Video content available in Power University

And, I think there might be some takeaways that can be applied to the TPM YouTube channel.

Of course, there are the obvious points that MrBeast makes such as going for quality and quantity when creating and publishing content onto YouTube. But, I'll be leaving out those pointers because I feel like they're common knowledge that add little value here.

So, if you want all of the ideas that MrBeast shares, feel free to watch the video.

Otherwise, here are my thoughts:

#1. Minimize Drop-Off By Meeting Expectations Early On

[Minute Mark - 9:20]
MrBeast: "Your title and thumbnail set expectations. And, at the very beginning of the video, to minimize drop-off, you want to assure them that those expectations are being met."

Jon Anthony has a framework for defining which blogs have the most profitable niches by first looking at what he calls the "Three 'F' Framework."

The Three 'F' Framework basically states that people will take the time to read your content because they want help with these three things:

Finance
Fitness
F*cking

And, you can make sure you're choosing a niche that people will be drawn to by focusing on one of these three "F"s.

I believe that this framework can also apply to YouTube (maybe a fourth "F" would be "fun," since many people watch YouTube videos purely for entertainment value — but that doesn't apply to TPM as much in this case).

So, TPM's most popular video is "7 Easy Ways to Be Dominant in All Social Situations":

Notice:

The thumbnail sets the expectation that viewers will be able to learn how to get the dominance of a mafia-movie character.
The title sets the expectation that viewers will be able to learn ways to get that dominance easily.

And, the first few seconds meet expectations:

Gives you one easy way to be dominant right away.
Gives you trust in the presenter because he speaks dominantly.
Gives you an example from a mafia movie within the first 10 seconds.

An even better way to deliver this might've been:

Lucio: "Slow moves. Dominant people don't run, but move slowly. Look at this example from the Goodfellas..."

By giving the example of the Goodfellas and the explanation later, it could potentially reduce early drop-off even more because you're meeting their expectations sooner.

Now, the question to ask is, why did people click on this video? Is it because they want to be dominant only for dominance's sake?

I'd say that they likely want to be more dominant for help with that third "F," f*cking. And, I think that's where some of the videos with lower view counts could improve — taking into account the motivation of the audience.

Here's an example. And, albeit this video is recent (and a short), we might be able to learn a thing or two from it:

Notice:

The thumbnail sets the expectation of a video about Mike Tyson.
The title sets the expectation of learning what makes Tyson so powerful.

And, the people most likely to click that video are people interested in boxing, thinking that this video is about how Tyson became one of the most feared men in boxing by psychologically dominating his opponents before the match even began.

Instead, the first few seconds disappoint those expectations:

Gives you a law instead of an introduction about Mike Tyson's rise to power (which is what people might've most likely clicked for).
Gives you an explanation on self-development instead of an explanation on how to dominate psychologically in boxing (which is what the audience most likely to click on that video might've clicked for).

In the first example, the audience's motivation was probably dating. And, that expectation was met even if it wasn't explicitly said in the video that that's what the video is for.

In this second example, the audience's motivation might've probably been boxing content. And, that expectation wasn't met. (It might've helped weed out those audience members if instead of a thumbnail of Tyson in an interview — seemingly talking about his career — it was a more COC-like thumbnail.)

Another example, this time with a video that's not a recent short:

Notice:

The COC thumbnail and title set the expectation of a video analyzing the interviews and social interactions of Russel Brand.

But:

The first ten seconds give you, not a breakdown or analyses, but what seems to be a video essay.

Perhaps, a better start could've been:

Lucio: "This is the 'Russel Brand Method.' (insert short clip of Russell interacting with women who are expressing interest in him)

Then, Lucio could go into saying, "There are a few cons to his style here..." after actually showing his style.

Unfortunately, something came up in the middle of my writing this post. So, I'll leave it here and come back to it soon.

In the meantime, as always, feel free to leave your thoughts below.

Lucio Buffalmano and Matthew Whitewood have reacted to this post.

#4 · January 1, 2022, 4:18 am

Thank you so much, Ali!

Yes, the YB channel started growing cobwebs.

The strategy of breaking up old videos and releasing piecemeal hasn't been working much -and I wonder if I should keep up with it-.

It might be that it doesn't work unless you decide to notify the subscribers, but I never do that because I don't think it's cool to notify for shorts and examples rather than "proper" vids.

I'll release a few new in 2022 though and I'll follow your great advice here.

P.S.:

The offer to someone who wants to shoot a power/strategy related video and find a way to profit-share / publicize their thing is still on.

Ali Scarlett and Matthew Whitewood have reacted to this post.

Community, new content and Confidence University now available here.

#5 · January 1, 2022, 4:46 am

#2. Give Them A Payoff At the End

To incentivize them to stay.

It seems like the trickiest part here would be to make sure that it's (1) attractive (2) novel and (3) valuable.

Many YouTubers go for the free giveaway route because it follows those three general guidelines without much hassle:

It's attractive if it's something with mass-appeal (money, Apple products, gift cards, etc.)
It can be novel even if you're giving away the same product each time (as opposed to giving away your free eBook, which the majority of your audience might've already downloaded, so it loses its novelty over time)
It can be valuable (when you're getting free money, the possibilities are limitless :)

If I were Lucio, I might go for positioning new, valuable forum threads as "crunchy solutions" to the audience's problems. Then, at the end, let them know they can get that resource with the link in the description (which links to that thread).

So, for example, if Lucio were to make a YouTube video on how to maintain solid friendships right now, a good end-of-video payoff might be this recent free guide: How To Handle Your Friend's Girlfriend: Three Rules to Live By.

Quick, easy, and sells the problem (poor friendships) rather than the product (a free guide on friendship rules to follow).

#3. Anchor Expectations High with Effective Titles

Using my headline analyzer:

From: "Tyson law of power #1 mind control" (63 Score)
To: "How to Use Mike Tyson's Number One Law of Power — Mind Control" (80 Score)

Another example:

From: "Russell Brand Pick-Up Style" (38 Score)
To: "How to Avoid the Problems with How Russell Brand Picks Up Women" (77 Score)

Of course, the headline analyzer I use isn't an exact science. But, I do still feel that these headlines could pull in more views and are at least worth testing out.

Lucio Buffalmano and Matthew Whitewood have reacted to this post.

#6 · January 1, 2022, 6:06 am

Quote from Matthew Whitewood on January 1, 2022, 6:06 am
Thanks to Ali and Lucio for sharing such groundbreaking material.
Adding some milk to the coffee,
Yes, the YB channel started growing cobwebs.
The strategy of breaking up old videos and releasing piecemeal hasn't been working much -and I wonder if I should keep up with it-.
In my opinion no. (I am not intending to be critical on the first day of 2022)
Maybe it does attract more people to watch the videos initially.
But I feel the drawbacks far outweigh the benefits, especially in the long run.
The video quality has dropped.
People are less likely to watch another video of yours.
There's another YouTuber named James Jani.
His strategy is every video released will be so good that people will watch all his other videos on his channel.
And he doesn't bother with releasing often.
Look at how many videos he released:
James Jani has 924K subscribers.
This seems similar to the SEO strategy of ThePowerMoves.
Every article is top-notch so users will want to keep reading more and more.
A bad video breaks the binging momentum.
In addition to that, I always thought the focus on producing top-notch articles on this website was killing many birds with one stone.
Short-term: Codifying a new concept in power dynamics or self-development
Long-term: The articles together form a foundation of power dynamics albeit Power University goes deeper
Long-term: Putting this website on the radar through SEO
Long-term: Other website owners like your articles so they want to link to ThePowerMoves
Long-term: Worry less about having to "keep" up the momentum of marketing which social media marketing tends towards.
Focus more on building and creating.
People will always see the Colosseum in Rome.
Long-term: Lucio likes to write. And Lucio can write anywhere. (Correct me if I'm wrong)
All-time (not sure): People want to share your articles with friends and family through social media, email, messaging, etc
A good video will serve both as marketing and a mini-product (the vehicle of value) itself.
The whole suite of videos will be a product by itself (maybe a free product).
At the risk of sounding like a broken record, this is what I meant by product marketing previously.
Video is challenging because it requires more equipment, time and technical skills:
Harder to make video-making a habit compared to writing so harder to be consistent
Camera and microphone
Video editing
Sound editing
In my opinion, the previous level of video quality for ThePowerMoves YouTube channel was a good balance considering the above factors.
Full video of what makes James Jani successful as a YouTuber:
https://www.youtube.com/watch?v=WQN2Gcn7PMg

Thanks to Ali and Lucio for sharing such groundbreaking material.
Adding some milk to the coffee,

Yes, the YB channel started growing cobwebs.
The strategy of breaking up old videos and releasing piecemeal hasn't been working much -and I wonder if I should keep up with it-.

In my opinion no. (I am not intending to be critical on the first day of 2022)

Maybe it does attract more people to watch the videos initially.
But I feel the drawbacks far outweigh the benefits, especially in the long run.

The video quality has dropped.
People are less likely to watch another video of yours.

There's another YouTuber named James Jani.
His strategy is every video released will be so good that people will watch all his other videos on his channel.
And he doesn't bother with releasing often.

Look at how many videos he released:

James Jani has 924K subscribers.

This seems similar to the SEO strategy of ThePowerMoves.
Every article is top-notch so users will want to keep reading more and more.

A bad video breaks the binging momentum.

In addition to that, I always thought the focus on producing top-notch articles on this website was killing many birds with one stone.

Short-term: Codifying a new concept in power dynamics or self-development
Long-term: The articles together form a foundation of power dynamics albeit Power University goes deeper
Long-term: Putting this website on the radar through SEO
Long-term: Other website owners like your articles so they want to link to ThePowerMoves
Long-term: Worry less about having to "keep" up the momentum of marketing which social media marketing tends towards.
Focus more on building and creating.
People will always see the Colosseum in Rome.
Long-term: Lucio likes to write. And Lucio can write anywhere. (Correct me if I'm wrong)
All-time (not sure): People want to share your articles with friends and family through social media, email, messaging, etc

A good video will serve both as marketing and a mini-product (the vehicle of value) itself.
The whole suite of videos will be a product by itself (maybe a free product).
At the risk of sounding like a broken record, this is what I meant by product marketing previously.

Video is challenging because it requires more equipment, time and technical skills:

Harder to make video-making a habit compared to writing so harder to be consistent
Camera and microphone
Video editing
Sound editing

In my opinion, the previous level of video quality for ThePowerMoves YouTube channel was a good balance considering the above factors.

Full video of what makes James Jani successful as a YouTuber:

Lucio Buffalmano and Growfast have reacted to this post.

#7 · January 1, 2022, 2:20 pm

Quote from Lucio Buffalmano on January 1, 2022, 2:20 pm
Thank you once more, Ali!
Matthew:
Quote from Matthew Whitewood on January 1, 2022, 6:06 am
In my opinion no. (I am not intending to be critical on the first day of 2022)
Maybe it does attract more people to watch the videos initially.
But I feel the drawbacks far outweigh the benefits, especially in the long run.
The video quality has dropped.
People are less likely to watch another video of yours.
There's another YouTuber named James Jani.
His strategy is every video released will be so good that people will watch all his other videos on his channel.
And he doesn't bother with releasing often.
Look at how many videos he released:
James Jani has 924K subscribers.
This seems similar to the SEO strategy of ThePowerMoves.
Every article is top-notch so users will want to keep reading more and more.
A bad video breaks the binging momentum.
In addition to that, I always thought the focus on producing top-notch articles on this website was killing many birds with one stone.
Short-term: Codifying a new concept in power dynamics or self-development
Long-term: The articles together form a foundation of power dynamics albeit Power University goes deeper
Long-term: Putting this website on the radar through SEO
Long-term: Other website owners like your articles so they want to link to ThePowerMoves
Long-term: Worry less about having to "keep" up the momentum of marketing which social media marketing tends towards.
Focus more on building and creating.
People will always see the Colosseum in Rome.
Long-term: Lucio likes to write. And Lucio can write anywhere. (Correct me if I'm wrong)
All-time (not sure): People want to share your articles with friends and family through social media, email, messaging, etc
A good video will serve both as marketing and a mini-product (the vehicle of value) itself.
The whole suite of videos will be a product by itself (maybe a free product).
At the risk of sounding like a broken record, this is what I meant by product marketing previously.
Video is challenging because it requires more equipment, time and technical skills:
Harder to make video-making a habit compared to writing so harder to be consistent
Camera and microphone
Video editing
Sound editing
In my opinion, the previous level of video quality for ThePowerMoves YouTube channel was a good balance considering the above factors.
Boom-level feedback.
And much-needed tough love.
Thank you so much, Matthew!
It's one of those moments where you have been doing something stupid for a long time, and somewhere within you, you knew it was stupid.
But it wasn't for something -or someone- you'd stay stuck in that stupid pattern for who knows how long.
And you need a wake-up slap to get back to your senses.
That was the wake-up slap.
How could a strategy of posting non-optimized videos work?
Especially for someone who believes in quality, not quantity?
It made no sense!
It only makes the channel full of bad videos.
Now you got me back to my senses, thank you Matthew!
I think the strategy of breaking up longer videos might still work... But with optimized videos.
Properly cut, with ad-hoc thumbnail, good titles, etc. (ideally following Ali's roadmap).
So I think eventually I've got that backlog of short vids to work on -or might hire someone to do it, we'll see-.

Thank you once more, Ali!

Matthew:

Quote from Matthew Whitewood on January 1, 2022, 6:06 am
In my opinion no. (I am not intending to be critical on the first day of 2022)
Maybe it does attract more people to watch the videos initially.
But I feel the drawbacks far outweigh the benefits, especially in the long run.
The video quality has dropped.
People are less likely to watch another video of yours.
There's another YouTuber named James Jani.
His strategy is every video released will be so good that people will watch all his other videos on his channel.
And he doesn't bother with releasing often.
Look at how many videos he released:
James Jani has 924K subscribers.
This seems similar to the SEO strategy of ThePowerMoves.
Every article is top-notch so users will want to keep reading more and more.
A bad video breaks the binging momentum.
In addition to that, I always thought the focus on producing top-notch articles on this website was killing many birds with one stone.
Short-term: Codifying a new concept in power dynamics or self-development
Long-term: The articles together form a foundation of power dynamics albeit Power University goes deeper
Long-term: Putting this website on the radar through SEO
Long-term: Other website owners like your articles so they want to link to ThePowerMoves
Long-term: Worry less about having to "keep" up the momentum of marketing which social media marketing tends towards.
Focus more on building and creating.
People will always see the Colosseum in Rome.
Long-term: Lucio likes to write. And Lucio can write anywhere. (Correct me if I'm wrong)
All-time (not sure): People want to share your articles with friends and family through social media, email, messaging, etc
A good video will serve both as marketing and a mini-product (the vehicle of value) itself.
The whole suite of videos will be a product by itself (maybe a free product).
At the risk of sounding like a broken record, this is what I meant by product marketing previously.
Video is challenging because it requires more equipment, time and technical skills:
Harder to make video-making a habit compared to writing so harder to be consistent
Camera and microphone
Video editing
Sound editing
In my opinion, the previous level of video quality for ThePowerMoves YouTube channel was a good balance considering the above factors.

Boom-level feedback.

And much-needed tough love.

Thank you so much, Matthew!

It's one of those moments where you have been doing something stupid for a long time, and somewhere within you, you knew it was stupid.

But it wasn't for something -or someone- you'd stay stuck in that stupid pattern for who knows how long.

And you need a wake-up slap to get back to your senses.

That was the wake-up slap.

How could a strategy of posting non-optimized videos work?
Especially for someone who believes in quality, not quantity?
It made no sense!
It only makes the channel full of bad videos.

Now you got me back to my senses, thank you Matthew!

I think the strategy of breaking up longer videos might still work... But with optimized videos.
Properly cut, with ad-hoc thumbnail, good titles, etc. (ideally following Ali's roadmap).
So I think eventually I've got that backlog of short vids to work on -or might hire someone to do it, we'll see-.

Matthew Whitewood and Growfast have reacted to this post.

Community, new content and Confidence University now available here.

#8 · January 2, 2022, 6:00 pm

Glad you like the ideas, Lucio.

If you'd like, reach out to me anytime and I'll share any headline/title ideas I have for any of your current or future videos. (Maybe brainstorming engaging titles before you post could help draw in new viewers.)

Matthew Whitewood has reacted to this post.

#9 · January 3, 2022, 11:14 am

Quote from Matthew Whitewood on January 3, 2022, 11:14 am
Thanks Ali, I gain from your ideas as well.
I certainly have a lot to think about on meeting expectations, giving payoffs and having good titles on making videos.
(I am making videos as well, not necessarily for YouTube)
Lucio, I am a bit biased because I watched a lot of your videos.
So a rehash of your videos would naturally be less novel to me.
I have more to gain if you put out novel videos :).
I think the strategy of breaking up longer videos might still work... But with optimized videos.
Properly cut, with ad-hoc thumbnail, good titles, etc. (ideally following Ali's roadmap).
So I think eventually I've got that backlog of short vids to work on -or might hire someone to do it, we'll see-.
I believe it can work as well.
I think there are pros and cons to different YouTube strategies where video length is one consideration.
Depending on your goals:
Should people go to your website?
Should people stay around to watch another video?
I think there're some benefits as video can feel more personal compared to text on the website.
Or implicitly give people both choices to retain more audience
Long videos require more skill in my opinion.
Because people don't want to watch someone speaking in front of a camera for very long.
There needs to be a variety of transitions and styles like the Donald Trump analysis videos.
Some ideas on making the process of video creation more convenient:
Shoot videos when you are out and about.
Get a lot of raw footage and worry about video editing later.
Or even hire a freelancer to do video editing for you so you can focus purely on content.
Do pure audio podcasts on Spotify (for example).
Maybe like a seduction podcast.
Then, you can focus on talking.
Talk on the train, talk when you are walking, etc.
Later on, you can spin some of this content into videos.
Much appreciated to Ali and Lucio for the discussion and ideas.
I think Ali's skills in marketing and acting combine very well in the realm of YouTubing.

Thanks Ali, I gain from your ideas as well.
I certainly have a lot to think about on meeting expectations, giving payoffs and having good titles on making videos.
(I am making videos as well, not necessarily for YouTube)

Lucio, I am a bit biased because I watched a lot of your videos.
So a rehash of your videos would naturally be less novel to me.
I have more to gain if you put out novel videos :).

I think the strategy of breaking up longer videos might still work... But with optimized videos.
Properly cut, with ad-hoc thumbnail, good titles, etc. (ideally following Ali's roadmap).
So I think eventually I've got that backlog of short vids to work on -or might hire someone to do it, we'll see-.

I believe it can work as well.
I think there are pros and cons to different YouTube strategies where video length is one consideration.
Depending on your goals:

Should people go to your website?
Should people stay around to watch another video?
I think there're some benefits as video can feel more personal compared to text on the website.
Or implicitly give people both choices to retain more audience
Long videos require more skill in my opinion.
Because people don't want to watch someone speaking in front of a camera for very long.
There needs to be a variety of transitions and styles like the Donald Trump analysis videos.

Some ideas on making the process of video creation more convenient:

Shoot videos when you are out and about.
Get a lot of raw footage and worry about video editing later.
Or even hire a freelancer to do video editing for you so you can focus purely on content.
Do pure audio podcasts on Spotify (for example).
Maybe like a seduction podcast.
Then, you can focus on talking.
Talk on the train, talk when you are walking, etc.
Later on, you can spin some of this content into videos.

Much appreciated to Ali and Lucio for the discussion and ideas.
I think Ali's skills in marketing and acting combine very well in the realm of YouTubing.

Ali Scarlett has reacted to this post.

#10 · February 14, 2022, 3:47 am

Those first couple seconds from Impact Theory really hooked me :). I like how Lucio implemented the idea of meeting expectations early on.

Lucio mentioned that the title is a little bit clickbait-y. But, based on the headline analyzer, I don't think so:

7 Shocking Ways Leaders Manipulate You: 61 Score

Plus, the title seemed pretty accurate to the video's content when I watched it anyway.

Some other headline ideas could've been:

7 Ways Leaders Manipulate People To Boost Their Loyalty: 83 Score
7 Ways Leaders Manipulate People To Win More Followers: 80 Score
7 Ways Leaders Manipulate People To Gain More Power: 80 Score

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