The Manual is a dating book for men. It has some good mindsets and dating advice mixed with some less good content.

Bullet Summary

• Don’t believe that women are more valuable than you are
• Be protective of her, but put yourself first
• Show strength and confidence: women don’t like vulnerable men

Full Summary

The Manual is divided into two parts: theoretical information and more practical information.

Contrary to most dating coaches, W. Anton says that knowing the theory is more important.
Once you internalize the correct mindsets, your actions will follow naturally.

Men and Women Are Equally Valuable

The author says that our society tells us that women are more valuable.
And that’s why men chase women, buy them gifts, and generally treat them like a hot and rare commodity.

He says it’s because putting women first is good for society and societies that cherished women beat those who didn’t.
So today we only have societies that idealize women.
The culture in our society is to kiss up to women, but that’s not effective in actually sleeping with women.

My Note: Simply Not True
This is made up of evolutionary psychology.
It’s not true that men and women are equally valuable, and it’s not just socialization and culture, but also nature.
Also, read:

• Sexual marketplace dynamics

If you want to be good with women, the author says, you need to ditch that mindset that women are more valuable and put yourself first instead.

My Note: Adopt Correct Mindsets
There is nothing wrong with the understanding that women are on average more valuable than average men.
As long as you aim at becoming a high-value man, you don’t need to worry about the average.

There are Different Standards of Beauty for Men and Women

W. Anton says that men and women are judged on a very different set of standards.

It’s not that men are more visual, it’s that all that matters about a woman are her looks. To reproduce effectively she needs to be a female, young, and have a good body.

For men, it’s different. For men being young is of no significance.
A man to be attractive must be born a male and be less vulnerable than females.
And the latter is not a quality you can see in a picture.

My Note: Not fully true
The overall point he makes is not fully wrong: women are more heavily judged simply on the basis of looks.
But it’s not true that looks or age don’t matter in a man: they still do.
Also, read:

• The sexual market value (of men and women)

And that’s why, the author says, your height or looks matter little to women.
It’s more about making them feel safe and secure and being strong.

Be Strong

W. Anton says that from an evolutionary perspective protection is the number one priority during pregnancy.

And that’s why women are attracted to men who look stronger and less vulnerable than they are.
So, sorry Brene Brown, but it looks like to get women, men can’t really be vulnerable :).

My Note: there are exceptions
I do agree actually that men shouldn’t look too weak.
However, this is also a generalization. Some well-placed insecurities and vulnerability can make men even more attractive (read: seduction techniques you wouldn’t think work).

Be Confident

The author defines confidence as:

The ability to appear certain by tolerating uncertainty. To be dominant, optimistic, and courageous with women, and never act intimidated by them.

I fully agree with the second part.
I don’t buy into W. Anton’s first part of the sentence though. Indeed, he stresses and repeats that confidence is about appearing to be certain.
Even when you’re not.

Trying to show yourself certain even when you’re not will make you look like an idiot when eventually you are found out for a blowhard who didn’t know sh*t.
In those cases, you are better off relying on the strength of a philosopher’s frame. Also, read:

• Frame control techniques and examples

Be Selfish

The Manual makes the point that to attract women you have to put yourself first.
It’s not about being domineering and controlling, and you should actually be protective. But not to the point that you are inconveniencing yourself.

I kind of agree here.
However, don’t make it a big rule. If you are a cool guy, a good act of chivalry could easily give you a point.

Also, keep in mind that taking care of others is a major leadership quality (Leaders Eat Last). And women love leaders.

Don’t Explain Yourself

I liked this insight on not explaining yourself.

The author says that insecure people volunteer explanations for their actions or motives. Telling people why they did what they did or said what they said.

Get rid of it because it’s very insecure.
Women will test you and sometimes try to push you on the defensive. But you must remain steadfast.
Also, read:

• How to deal with women’s shit tests

Be Charming

The author says you shouldn’t go overboard to make women laugh, entertain or, God forbid, play games (like The Game teaches).

And he makes a very good point.
He says that studies telling people that women like men who make it laugh have it backward. It’s not that women like men who make them laugh, it’s that women simply laugh more with men that excite them.

I don’t think it’s that straightforward and some good banter, especially initially, helps.
But Anton had me nodding there: a very very good point I had never thought of.

Also, read:

• How to be charming

Be Happy

The Manual makes the good point that happiness attracts women.
I would add that happiness attracts everyone, but that still holds true.

Be happier indeed :).

Hide Your Player Status

W. Anton recommends you do not brag about being a womanizer or wanting to enjoy many women.

P.S.: see here on how to brag effectively:

How To Brag Without Bragging: The Covert Brag Technique

There is nothing special for the woman being one in many and it means you are no longer selective.

They might still be attracted to you, but it will be harder for them to trust you. And if you cannot make them comfortable and come across as trustworthy, you won’t go far.

The point, he says, is that women want men that other women are interested in. But not men who are interested in all women.

That’s quite genius there and deserves a quote:

Women want men all women want; not men who want all women.

Communicate Directly

A big tenet of “The Manual: What Women Want” is direct communication.

And in the dichotomy “cold approach VS social circle“, Anton prefers the cold approach.

He says you should always:

• Go straight for the woman you like (make a beeline)
• Do not talk and make friends with her friends
• Tell her you found her attractive
• Tell her you want to see her again because you find her attractive

Also, read:

• How to approach a woman

How to Approach a Girl: 9 Science-Based Steps

Women communicate indirectly

However, women communicate the opposite way: indirectly.
So you should look for the significance behind her words. For example “my feet hurt” means she wants to sit down. Or if you are at home, you can interpret it as a green light for a foot massage.

Real-Life Applications

There are quite a few applications to real-life from The Manual.
But the one I liked the most is this:

Attempt but Don’t Lose Interest
It’s OK to attempt to bring a woman home early, but don’t lose interest if your attempt fails.
I find that after a woman’s initial refusal, I lose a lot of interest and that hasn’t served me too well. I will heed this suggestion whenever it fits the situation.

CONS

Poor Evolutionary Psychology
There is some made-up evolutionary psychology that the author pitches for facts.
For true facts, pick one of these:

• Best evolutionary psychology books

Some Bro-Science Typical of Low-Level Manopshere Blogs
The Manual has some of the stereotypical, negative manosphere traits.
Such as:

• It starts with the bro science of evolutionary psychology
• Some anger towards women (it says that most feminists are lesbians, and while I might not like feminists, there are more heterosexual feminists than gay ones)
• Says that money doesn’t matter (money won’t hurt you for sure)
• Some typical alpha-male posturing:

(…) the majority of the public consists of unattractive people who would rather not hear that they are unfit for survival or at the mercy of genes.

Indeed, by simple mathematical properties, it’s true that most men are average. However, I am not particularly fond of how the author describes it.

He then goes on mocking “clueless researchers” for sitting in labs donning white coats while studying women. Again, he is social-climbing on others to look better.
Honestly, the author could have done a better service to the readers if he had actually read some science before talking about science (something nobody forced him to talk about it and he could have just based his book on his personal experience).

Some Bad Dating Advice
In my opinion, The Manual has quite some bad dating advice.
Including:

• Invade personal space

The author recommends that if you want to talk to a woman in a group, you should walk straight to her in spite of whatever is happening in the group.
He says:

By doing this, he completely invades the personal space of the group, interrupts the conversation (..) demonstrating his confidence loud and clear.

That’s not confident, it’s socially inept, and it also demonstrates a major lack of social intelligence.
And while it can be attractive in some instances, social intelligence is a highly prized quality by many women -especially high-quality women-.

• Approach from the front and never from the side

Instead, research shows that women prefer being approached from the side.
Anton also says that it’s ideal if a woman has not looked at you before your approach. Terribly wrong. Read how to approach a woman for the full science of approaching.

• Style is highly overrated

Really?
In my experience instead, it’s highly underrated.

• Walk with her if she’s in a hurry

There are situations where you can follow a woman wherever she’s going. However, more times than not you risk looking like a follower, a social burden, and a man with little to do.

• Make your first meeting as long as possible

I disagree. You’re better off ending yourself instead of letting it sputter and having her eject.

• Try to kiss on a first date

Anton says that you must kiss a woman before you sleep with her.
Of the last 20-30 women I have been with, I think I only kissed a minority of them before having sex.
And since Anton seems so into “being alpha“, Alpha Male Strategies, who markets his style as the alpha-male prototype, says that “alpha males don’t kiss”.

Less Good Life Advice
The author seems to suggest that all men chase an “imaginary need for status”, good careers, and accomplishments for women. He says that once men learn instead how women think and how dating works, then they won’t care anymore for their jobs.
It seems like the author is suggesting men should not have their own dreams or mission in life, and should not strive to improve their lot. But a ma who is not striving to move forward in life is at high risk of becoming a low-quality man. Even if he is successful with women, if he only chases women, that’s more like a lower-quality fuckboy.

Men who go places don’t (only) do it for women. Some men are driven and hungry for success in all areas of life, sometimes independently of women.

And finally, there are some men who never had problems getting girls, and that’s why they are free to also focus on other areas of life.

PROS

Some Great Gems
W. Anton had more than a few awesome gems here. Some I already mentioned. A couple more are:

• People refer to nations as female so that men are happier sacrificing themselves for them
• Expressions of helplessness are attractive in women as it highlights vulnerability (feminine) and youthfulness (reproductive value)

It’s also a helpful read for too-nice guys, and there are several funny lines.

Review

The Manual is certainly an interesting read.

It will teach a lot to pure beginners and too nice guys putting women on a pedestal.
But also more experienced can come out of it with a couple of great new ideas.
I did have a couple of unexpected “aha moments” and I am very glad I read The Manual.

However, I also had many “this doesn’t make any sense” moments.
And several “this is not true” and “this is counterproductive” moments.

Overall, mixed with the good bits there is too much made up bro-science and some bad advice. And I don’t feel I can recommend it The Manual to all audiences.

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